Privacy Policy

1. Data protection at a glance

General information

The following information provides a basic overview of what happens with your personal data when you visit our website. Personal data is all data with which you can be personally identified. Please see our Privacy Policy below for more detailed information about data protection.

Data collection on our website

Who is responsible for the data collection on this website?

The website owner is responsible for data processing on this website. You can find their contact details on the Legal Notice of this website.

How do we collect your data?

On the one hand, your data is collected by you sharing it with us. This may, for example, include data that you provide via a contact form.

Other data is automatically collected by our IT systems when you visit the website. This is largely technical data (e.g. internet browser, operating system or time the page was accessed). This data is collected automatically as soon as you enter our website.

What do we use your data for?

Some of your data is collected to ensure that we can provide a faultless experience on our website. Other data is used to analyse your user behaviour.

What rights do you have regarding your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data at all times and free of charge. You also have the right to demand that this data is corrected, blocked or erased. If you have any questions regarding this topic or concerning data protection in general, please contact us on the address provided in the Legal Notice. Furthermore, you have the right to lodge a complaint at the local supervisory authority.

Analysis tools and third-party tools

When visiting our website, your browsing behaviour may be statistically evaluated. This is largely facilitated by cookies and so-called analysis programs. Your browsing behaviour is generally analysed anonymously; it cannot be traced back to you. You can object to this analysis or can prevent it through the non-use of certain tools. You can find detailed information about this in the following Privacy Policy.

You can object to this analysis. We will inform you about how you can object in this Privacy Policy.

This website uses the Google Tag Manager. Google Tag Manager allows website operators to manage website tags through one interface. However, the Google Tag Manager itself, which deploys the tags, works without cookies and does not collect any personal data. The Google Tag Manager merely ensures that other tags are triggered, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, this remains in place for all tracking tags implemented with Google Tag Manager.

2. General notes and mandatory information

Privacy

The operators of these web pages take the protection of your personal data very seriously. We handle your personal data confidentially and in line with the legal data protection regulations and this Privacy Policy.

Different personal data is collected when you use this website. Personal data is all data with which you can be personally identified. This Privacy Policy explains which data we collect and what we use it for. It also explains how it happens and for what purpose.

We would like to point out that online data transfers (e.g. when communicating by email) can have security holes. It is not possible to completely protect data from being accessed by third parties.

Notice on the responsible body

The responsible body for data processing (the controller) on this website is:

MILK Agency for Modern Communication GmbH
Waldschmidtstr. 19
60316 Frankfurt/Main

Phone: +49 (0) 69 8008717 0
E-mail: info@milk-kommunikation.de

The controller is the natural or legal person who, either alone or together with others, decides upon the purposes and means of processing the personal data (e.g. names, email addresses etc.).

Revoking your consent to data processing

Many data processing processes are only possible with your express consent. You can revoke your consent at any time. Simply notify us by email. The legality of the data processing completed prior to the revocation remains unaffected.

Right to complain to the local supervisory authority

In the event of violations of data protection law, the data subject shall have the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection issues is the state data protection commissioner of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to data portability

You have the right to request that we provide you or a third party with the data, which we automatically collect based on your consent or to fulfil a contract, in a commonly used, machine-readable format. Insofar as you request the direct transfer of the data to a different controller, this is only possible if it is technically feasible.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses an SSL or SSL protocol. TLS encryption. You can recognize an encrypted connection by the fact that the browser address bar changes from “http://” to “https://” and by the lock symbol in your browser bar.

When the SSL or TLS encryption is activated, the data that you transfer to us cannot be read by third parties.

Information, blocking, deletion

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of data processing and, if applicable, a right to correction, blocking or deletion of this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time at the address given in the imprint.

Revocation marketing emails

It is expressly forbidden for third parties to use the contact information that is provided as part of the mandatory legal information to send advertising and information that has not been expressly requested. The operators of these web pages reserve the right to take legal action in the case of the undesired sending of advertising material, e.g. spam emails.

3. Data collection on our website

Cookies

This website uses so-called cookies. Cookies do not cause any damage to your computer and do not contain any viruses. Cookies help to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies used by us are so-called “session cookies”. They are automatically deleted at the end of your visit. Other cookies remain saved on your device until you delete them. These cookies allow us to recognise your browser next time you visit.

You can change the settings in your browser so that you are informed about the use of cookies; only allow cookies in individual cases; prevent cookies being accepted in certain cases or in general; and activate the automatic deletion of all cookies when you close your browser. The functionality of the website may be hindered if you deactivate cookies.

Cookies that are required to carry out the electronic communication process or to provide certain functions that you have requested (e.g. shopping cart function) are stored on the basis of Art. 6 para. 1 lit. f DSGVO stored. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies to analyze your surfing behavior) are stored, these are treated separately in this privacy policy.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically shares with us. This information is:

• Browser type and version
• Operating system used
• Referrer URL
• Host name of the accessing computer
• Time of the server request
• IP address

This data is not combined with data from other sources.

The basis for the data processing is Art. 6 para. 1 lit. f DSGVO, which permits the processing of data for the performance of a contract or pre-contractual measures.

Contact form

If you send us an enquiry via the contact form, the information that you provide on the enquiry form, including the contact details that you provide, are saved for the purposes of processing the enquiry and in case there are follow-up questions. We will not pass on this data without your express permission.

The processing of the data entered in the contact form is therefore based exclusively on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time. Simply notify us by email. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.

The information provided in the contact form remains stored by us until you request its erasure, revoke your consent to it being stored or the purpose of the data storage no longer applies (e.g. once your enquiry has been dealt with). Mandatory legal regulations – in particular retention periods – remain unaffected.

4. Social media

Facebook plugins (Like & Share buttons)

Plugins of the social network Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA, are integrated on our pages. You can recognize the Facebook plugins by the Facebook logo or the “Like button” (“Like”) on our page. You can find an overview of the Facebook plugins here: https://developers.facebook.com/docs/plugins/.

When you visit our pages, a direct connection between your browser and the Facebook server is established via the plugin. Facebook thereby receives the information that you have visited our site with your IP address. If you click the Facebook “Like” button while logged into your Facebook account, you can link the content of our pages on your Facebook profile. This allows Facebook to assign the visit to our pages to your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. For more information, please see Facebook’s privacy policy at: https://de-de.facebook.com/policy.php.

If you do not want Facebook to be able to assign your visit to our pages with your Facebook user account, please log out of your Facebook account before visiting our pages.

Twitter plugin

Functions of the Twitter service are integrated on our pages. These functions are offered by Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the “Re-Tweet” function, the websites you visit are linked to your Twitter account and made known to other users. In the process, data is also transferred to Twitter. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Twitter. For more information, please refer to the privacy policy of Twitter at: https://twitter.com/privacy.

You can change your Twitter privacy settings in your account settings at https://twitter.com/account/settings.

5. analysis tools and advertising

Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to embed tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, does not store cookies and does not perform any independent analyses. It is only used for the administration and playout of the tools integrated via it. However, Google Tag Manager collects your IP address, which may also be transferred to Google’s parent company in the United States.

The use of the Google Tag Manager is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in a fast and uncomplicated integration and management of various tools on his website. If a corresponding consent has been requested, the processing is based exclusively on Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics allows the website operator to analyze the behavior of website visitors. In this context, the website operator receives various usage data, such as page impressions, duration of visit, operating systems used and origin of the user. This data is assigned to the respective end device of the user. There is no assignment to a user ID.

Furthermore, Google Analytics allows us to record your mouse and scroll movements and clicks, among other things. Furthermore, Google Analytics uses various modeling approaches to augment the data sets it collects and employs machine learning technologies in its data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG. The consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

IP anonymization

We have activated the IP anonymization function on this website. As a result, your IP address is shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.

Browser plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

For more information on how Google Analytics handles user data, please see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Google Signals

We use Google signals. When you visit our website, Google Analytics collects, among other things, your location, search history and YouTube history, as well as demographic data (visitor data). This data can be used for personalized advertising with the help of Google signal. If you have a Google account, Google Signal’s visitor data is linked to your Google account and used for personalized advertising messages. The data is also used to compile anonymized statistics on the user behavior of our users.

Demographic characteristics in Google Analytics

This website uses the “demographic characteristics” function of Google Analytics to display suitable advertisements to website visitors within the Google advertising network. This allows reports to be generated that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google as well as visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the item “Objection to data collection”.

Job processing

We have concluded an order processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads allows us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be played on the basis of the user data available at Google (e.g. location data and interests) (target group targeting). As a website operator, we can evaluate this data quantitatively by analyzing, for example, which search terms led to the display of our advertisements and how many ads resulted in corresponding clicks.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG. The consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to subsequently display interest-based advertising to them in the Google advertising network (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked with Google’s cross-device functions. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one end device (e.g. cell phone) can also be displayed on another of your end devices (e.g. tablet or PC).

If you have a Google account, you can object to personalized advertising at the following link: https://www.google.com/settings/ads/onweb/.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG. The consent can be revoked at any time.

For more information and the privacy policy, please see Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=de.

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google conversion tracking allows Google and us to recognize whether the user has taken certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG. The consent can be revoked at any time.

For more information on Google conversion tracking, please see Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Facebook Pixel

Our website uses the visitor action pixel from Facebook, Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) for conversion measurement.

This makes it possible to track the behavior of page visitors after they have been redirected to the provider’s website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The collected data is anonymous for us as the operator of this website, we can not draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Use Policy. This enables Facebook to serve ads on Facebook pages as well as outside of Facebook. This use of data cannot be influenced by us as the site operator.

You can find more information about protecting your privacy in Facebook’s privacy policy: https://www.facebook.com/about/privacy/.

You can also disable the Custom Audiences remarketing feature in the Ad Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.

If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

Taboola Pixel

This website uses a visitor pixel and cookies from Taboola Europe, Aldgate House, 33 Aldgate High St, London EC3N 1DL, UK for conversion measurement. This makes it possible to track the behavior of users after they have been redirected to the provider’s website by clicking on a Taboola ad. This procedure is used to evaluate the effectiveness of Taboola advertisements for statistical and market research purposes and may help to optimize future advertising measures. The data collected is anonymous for us, so it does not allow us to draw any conclusions about the identity of the user.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG. The consent can be revoked at any time.

For the purpose and scope of the data collection and further processing and use of the data by Taboola, as well as your rights in this regard and setting options for protecting your privacy, please refer to Taboola’s privacy policy: https://www.taboola.com/de/policies/datenschutzerklaerung

Pinterest tag

We have embedded Pinterest tag on this website. The provider is Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

Pinterest tag is used to track certain actions you take on our website. The data may subsequently be used to display interest-based advertising to you on our website or on another page of the Pinterest tag advertising network.

For this purpose, the Pinterest tag collects a tag ID, your location, and the referrer URL, among other things. Furthermore, promotion-specific data such as order value, order quantity, order number, category of purchased items and video views can be recorded.

Pinterest tag uses technologies that enable cross-page recognition of the user to analyze user behavior (e.g. cookies or device fingerprinting).

Insofar as consent has been obtained, the aforementioned service is used exclusively on the basis of Art. 6 Para. 1 lit. a DSGVO and § 25 TTDSG. The consent can be revoked at any time. Unless consent has been obtained, the use of this service is based on Art. 6 para. 1 lit. f DSGVO; the website operator has a legitimate interest in marketing measures that are as effective as possible.

Pinterest is a global company, so data transfer to the USA may also take place. According to Pinterest, this data transfer is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policy.pinterest.com/de/privacy-policy.

For more information on Pinterest tag, click here: https://help.pinterest.com/de/business/article/track-conversions-with-pinterest-tag.

Job processing
We have concluded a contract on order processing (AVV) for the use of the above service. This is a contract required by data protection law, which ensures that this processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

6. newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data is not collected or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The processing of the data entered in the newsletter registration form is based exclusively on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. e-mail addresses for the member area) remain unaffected by this.

Mailchimp

This website uses the services of MailChimp for sending newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

MailChimp is a service that can be used, among other things, to organize and analyze the sending of newsletters. If you enter data for the purpose of receiving the newsletter (e.g. e-mail address), this data is stored on MailChimp’s servers in the USA.

MailChimp has a certification according to the “EU-US Privacy Shield”. The “Privacy Shield” is an agreement between the European Union (EU) and the USA, which is intended to ensure compliance with European data protection standards in the USA.

With the help of MailChimp, we can analyze our newsletter campaigns. When you open an email sent with MailChimp, a file contained in the email (so-called web beacon) connects to MailChimp’s servers in the USA. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked on. In addition, technical information is collected (e.g. time of retrieval, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. They are used exclusively for statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.

If you do not want any analysis by MailChimp, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. Furthermore, you can also unsubscribe from the newsletter directly on the website.

The data processing is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the servers of MailChimp after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. e-mail addresses for the member area) remain unaffected by this.

For more details, please refer to MailChimp’s privacy policy at: https://mailchimp.com/legal/terms/.

7. plugins and tools

Vimeo

Our website uses plugins of the video portal Vimeo. The provider is Vimeo Inc, 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our pages equipped with a Vimeo plugin, a connection to the servers of Vimeo is established. This tells the Vimeo server which of our pages you have visited. In addition, Vimeo obtains your IP address. This also applies if you are not logged in to Vimeo or do not have an account with Vimeo. The information collected by Vimeo is transmitted to the Vimeo server in the USA.

If you are logged into your Vimeo account, you allow Vimeo to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your Vimeo account.

For more information on the handling of user data, please see Vimeo’s privacy policy at: https://vimeo.com/privacy.