Privacy Policy
1. Data protection at a glance
General information
The following information provides a basic overview of what happens with your personal data when you visit our website. Personal data is all data with which you can be personally identified. Please see our Privacy Policy below for more detailed information about data protection.
Data collection on our website
Who is responsible for data collection on this website?
The website owner is responsible for data processing on this website. You can find their contact details on the Legal Notice of this website.
How do we collect your data?
On the one hand, your data is collected by you sharing it with us. This may, for example, include data that you provide via a contact form.
Other data is automatically collected by our IT systems when you visit the website. This is largely technical data (e.g. internet browser, operating system or time the page was accessed). This data is collected automatically as soon as you enter our website.
What do we use your data for?
Some of your data is collected to ensure that we can provide a faultless experience on our website. Other data is used to analyse your user behaviour.
What are your rights regarding your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data at all times and free of charge. You also have the right to demand that this data is corrected, blocked or erased. If you have any questions regarding this topic or concerning data protection in general, please contact us on the address provided in the Legal Notice. Furthermore, you have the right to lodge a complaint at the local supervisory authority.
Analysis tools and third-party tools
When visiting our website, your browsing behaviour may be statistically evaluated. This is largely facilitated by cookies and so-called analysis programs. Your browsing behaviour is generally analysed anonymously; it cannot be traced back to you. You can object to this analysis or can prevent it through the non-use of certain tools. You can find detailed information about this in the following Privacy Policy.
You can object to this analysis. We will inform you about how you can object in this Privacy Policy.
This website uses Google Tag Manager. Google Tag Manager allows website owners to manage tags via one interface. Google Tag Manager itself, which manages the tags, does not use cookies and does not record any personal data. Google Tag Manager serves only to activate other tags, which may record data. Google Tag Manager cannot access this data itself. If there is a deactivation at domain or cookie level, it remains for all tracking tags insofar as these are implemented with the Google Tag Manager.
2. General notes and mandatory information
Privacy Policy
The operators of these web pages take the protection of your personal data very seriously. We handle your personal data confidentially and in line with the legal data protection regulations and this Privacy Policy.
Different personal data is collected when you use this website. Personal data is all data with which you can be personally identified. This Privacy Policy explains which data we collect and what we use it for. It also explains how it happens and for what purpose.
We would like to point out that online data transfers (e.g. when communicating by email) can have security holes. It is not possible to completely protect data from being accessed by third parties.
Notice on the responsible body
The responsible body for data processing (the controller) on this website is:
MILK Agentur für moderne Kommunikation GmbH
Waldschmidtstr. 19
60316 Frankfurt/Main
Tel.: +49 (0) 69 8008717 0
Email: info@milk-kommunikation.de
The controller is the natural or legal person who, either alone or together with others, decides upon the purposes and means of processing the personal data (e.g. names, email addresses etc.).
Revoking your consent to data processing
Many data processing processes are only possible with your express consent. You can revoke your consent at any time. Simply notify us by email. The legality of the data processing completed prior to the revocation remains unaffected.
Right to complain to the local supervisory authority
In the case of an infringement of data protection rights, the data subject has the right to lodge a complaint at the local supervisory authority. Within the context of data protection issues, the local supervisory authority is the regional data protection officer for the German state in which our company has its headquarters. You can find a list of data protection officers and their contact details here: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.
Right to data portability
You have the right to request that we provide you or a third party with the data, which we automatically collect based on your consent or to fulfil a contract, in a commonly used, machine-readable format. Insofar as you request the direct transfer of the data to a different controller, this is only possible if it is technically feasible.
SSL or TLS encryption
This site uses an SSL or TLS encryption for security reasons and to protect the transfer of confidential content, such as orders or enquiries that you may send to us, the site operators. You can identify an encrypted connection by the address window in the browser changing from “http://” to “https://” and by a padlock appearing in your browser bar.
When the SSL or TLS encryption is activated, the data that you transfer to us cannot be read by third parties.
Information, blocking, deletion
The applicable legal regulations give you a permanent right of information regarding the personal data that is stored, its origin and recipient and the purpose of the data processing, as well as a right of correction, blocking or erasure of this data. You can contact us at any time regarding this and other questions concerning personal data. Please use the address provided in the Legal Notice section.
Revocation marketing emails
It is expressly forbidden for third parties to use the contact information that is provided as part of the mandatory legal information to send advertising and information that has not been expressly requested. The operators of these web pages reserve the right to take legal action in the case of the undesired sending of advertising material, e.g. spam emails.
3. Data collection on our website
Cookies
This website uses so-called cookies. Cookies do not cause any damage to your computer and do not contain any viruses. Cookies help to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies used by us are so-called “session cookies”. They are automatically deleted at the end of your visit. Other cookies remain saved on your device until you delete them. These cookies allow us to recognise your browser next time you visit.
You can change the settings in your browser so that you are informed about the use of cookies; only allow cookies in individual cases; prevent cookies being accepted in certain cases or in general; and activate the automatic deletion of all cookies when you close your browser. The functionality of the website may be hindered if you deactivate cookies.
Cookies that are necessary to perform the electronic communication process or to provide specific features that you desired (e.g. shopping basket) are stored on the basis of Art. 6(1)(f) of the GDPR. The website operator has a legitimate interest in the storing of cookies to ensure that the services provided are technically faultless and optimised for use. Insofar as other cookies (e.g. cookies to analyse your browsing behaviour) are stored, these are treated separately in this Privacy Policy.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically shares with us. This information is:
- Browser type and version
- Operating system
- Referrer URL
- Host name of the accessing computer
- Time of server request
- IP address
This data is not combined with data from other sources.
This data processing is based on Art. 6(1)(f) of the GDPR, which permits the processing of data in order to fulfil a contract or for pre-contractual measures.
Contact form
If you send us an enquiry via the contact form, the information that you provide on the enquiry form, including the contact details that you provide, are saved for the purposes of processing the enquiry and in case there are follow-up questions. We will not pass on this data without your express permission.
As such, the processing of the information provided via the contact form is solely based on your consent (Art. 6(1)(a) of the GDPR). You can revoke this consent at any time. Simply notify us by email. The legality of the data processing completed prior to the revocation remains unaffected.
The information provided in the contact form remains stored by us until you request its erasure, revoke your consent to it being stored or the purpose of the data storage no longer applies (e.g. once your enquiry has been dealt with). Mandatory legal regulations – in particular retention periods – remain unaffected.
4. Social media
Facebook plugins (Like & Share buttons)
Plugins from the social network Facebook, provided by Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA, are integrated into our web pages. The Facebook plugins can be identified by the Facebook logo or the “Like” button on our website. You can find an overview of the Facebook plugins at: https://developers.facebook.com/docs/plugins/.
When you visit our web pages, the plugin creates a direct connection between your browser and the Facebook server. This connection provides Facebook with information stating that you have visited our website with your IP address. If you click on the Facebook “Like” button while you are logged into your Facebook account, you can link the contents of our website to your Facebook profile. As such, Facebook can assign your visit to our website with your user account. We would like to point out that, as the provider of the web pages, we have no knowledge of the contents of the data transferred or their usage by Facebook. For more information on this subject, please view Facebook’s Privacy Policy at: https://www.facebook.com/policy.php.
If you do not want Facebook to be able to assign your visit to our pages with your Facebook user account, please log out of your Facebook account before visiting our pages.
Twitter plugin
Features provided by the Twitter service are incorporated into our website. These features are provided by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. Using Twitter and the “Retweet” function links the websites visited by you with your Twitter account and makes this information visible to other users. Data can also be passed on to Twitter. We would like to point out that, as the provider of the web pages, we have no knowledge of the contents of the data transferred or their usage by Twitter. For more information on this subject, please view Twitter’s Privacy Policy at: https://twitter.com/privacy.
You can change your Twitter data privacy settings in your account settings at https://twitter.com/account/settings.
5. Analysis tools and advertising
Google Tag Manager
We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
The Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create any user profiles, does not store cookies, and does not carry out any independent analyses. It only manages and runs the tools integrated via it. However, the Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States.
The Google Tag Manager is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and administration of various tools on his website. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TTDSG, insofar the consent includes the storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning of the TTDSG. This consent can be revoked at any time.
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider of this service is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior patterns of website visitors. To that end, the website operator receives a variety of user data, such as pages accessed, time spent on the page, the utilized operating system and the user’s origin. This data is assigned to the respective end device of the user. An assignment to a user-ID does not take place.
Furthermore, Google Analytics allows us to record your mouse and scroll movements and clicks, among other things. Google Analytics uses various modeling approaches to augment the collected data sets and uses machine learning technologies in data analysis.
Google Analytics uses technologies that make the recognition of the user for the purpose of analyzing the user behavior patterns (e.g., cookies or device fingerprinting). The website use information recorded by Google is, as a rule transferred to a Google server in the United States, where it is stored.
The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TTDSG. You may revoke your consent at any time.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
IP anonymization
On this website, we have activated the IP anonymization function. As a result, your IP address will be abbreviated by Google within the member states of the European Union or in other states that have ratified the Convention on the European Economic Area prior to its transmission to the United States. The full IP address will be transmitted to one of Google’s servers in the United States and abbreviated there only in exceptional cases. On behalf of the operator of this website, Google shall use this information to analyze your use of this website to generate reports on website activities and to render other services to the operator of this website that are related to the use of the website and the Internet. The IP address transmitted in conjunction with Google Analytics from your browser shall not be merged with other data in Google’s possession.
Browser plug-in
You can prevent the recording and processing of your data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
For more information about the handling of user data by Google Analytics, please consult Google’s Data Privacy Declaration at: https://support.google.com/analytics/answer/6004245?hl=en.
Google Signals
We use Google Signals. Whenever you visit our website, Google Analytics records, among other things, your location, the progression of your search and YouTube progression as well as demographic data (site visitor data). This data may be used for customized advertising with the assistance of Google Signal. If you have a Google account, your site visitor information will be linked to your Google account by Google Signal and used to send you customized promotional messages. The data is also used to compile anonymized statistics of our users’ online patterns.
Demographic parameters provided by Google Analytics
This website uses the “demographic characteristics” function of Google Analytics, to be able to display to the website visitor compatible ads within the Google advertising network. This allows reports to be created that contain information about the age, gender, and interests of the website visitors. The sources of this information are interest-related advertising by Google as well as visitor data obtained from third-party providers. This data cannot be allocated to a specific individual. You have the option to deactivate this function at any time by making pertinent settings changes for advertising in your Google account or you can generally prohibit the recording of your data by Google Analytics as explained in section “Objection to the recording of data”.
Contract data processing
We have executed a contract data processing agreement with Google and are implementing the stringent provisions of the German data protection agencies to the fullest when using Google Analytics.
Google Ads
The website operator uses Google Ads. Google Ads is an online promotional program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display ads in the Google search engine or on third-party websites, if the user enters certain search terms into Google (keyword targeting). It is also possible to place targeted ads based on the user data Google has in its possession (e.g., location data and interests; target group targeting). As the website operator, we can analyze these data quantitatively, for instance by analyzing which search terms resulted in the display of our ads and how many ads led to respective clicks.
The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TTDSG. You may revoke your consent at any time.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.
Google Ads Remarketing
This website uses the functions of Google Ads Remarketing. The provider of these solutions is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to subsequently display interest-based advertising to them in the Google advertising network (remarketing or retargeting).
Moreover, it is possible to link the advertising target groups generated with Google Ads Remarketing to device encompassing functions of Google. This makes it possible to display interest-based customized advertising messages, depending on your prior usage and browsing patterns on a device (e.g., cell phone) in a manner tailored to you as well as on any of your devices (e.g., tablet or PC).
If you have a Google account, you have the option to object to personalized advertising under the following link: https://www.google.com/settings/ads/onweb/.
The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TTDSG. You may revoke your consent at any time.
For further information and the pertinent data protection regulations, please consult the Data Privacy Policies of Google at: https://policies.google.com/technologies/ads?hl=en.
Google Conversion-Tracking
This website uses Google Conversion Tracking. The provider of this service is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With the assistance of Google Conversion Tracking, we are in a position to recognize whether the user has completed certain actions. For instance, we can analyze the how frequently which buttons on our website have been clicked and which products are reviewed or purchased with particular frequency. The purpose of this information is to compile conversion statistics. We learn how many users have clicked on our ads and which actions they have completed. We do not receive any information that would allow us to personally identify the users. Google as such uses cookies or comparable recognition technologies for identification purposes.
The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TTDSG. You may revoke your consent at any time.
For more information about Google Conversion Tracking, please review Google’s data protection policy at: https://policies.google.com/privacy?hl=en
Facebook Pixel
Our website uses Facebook Pixel to measure conversions. It is provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”).
This makes it possible to track the behaviour of page visitors after they have been redirected to the provider’s website by clicking on a Facebook ad. So the effectiveness of Facebook ads can be analysed for statistical and market research purposes and future advertising campaigns can be optimised.
As the operator of this website the collated data is anonymous; we cannot draw any conclusions about the identify of the user. The data is saved and processed by Facebook. It is thus possible for it to be linked to the respective user profile and Facebook is able to use the data for its own advertising purposes in line with the Facebook Data Policy. This means that Facebook can show ads on Facebook pages and outside of Facebook. As the operator of this website, we have no influence on this use of data.
Facebook’s Privacy Policy contains more information about protecting your private sphere: https://www.facebook.com/about/privacy/.
You can also deactivate the remarketing function “Custom Audiences” in the ads settings under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged into Facebook to do this.
If you don’t have a Facebook account, you can deactivate user-based Facebook ads on the European Interactive Digital Advertising Alliance website: https://www.youronlinechoices.com/uk/your-ad-choices.
Taboola Pixels
A visitor pixel and cookies from Taboola Europe, Aldgate House, 33 Aldgate High St, London EC3N 1DL, UK are used on this website to measure conversion. In this way, the behavior of users can be tracked after they have been redirected to the provider’s website by clicking on a Taboola advertisement. This process is used to evaluate the effectiveness of Taboola advertisements for statistical and market research purposes and can help to optimize future advertising measures. The data collected is anonymous to us, so we cannot draw any conclusions about the identity of the user.
This service is used on the basis of your consent in accordance with Article 6 Paragraph 1 Letter a GDPR and Section 25 Paragraph 1 TTDSG. The consent can be revoked at any time.
The purpose and scope of the data collection and further processing and use of the data by Taboola as well as your rights in this regard and setting options for protecting your privacy can be found in Taboola’s data protection declaration: https://www.taboola.com/policies/privacy-policy
Pinterest-Tag
We have integrated Pinterest-Tag into this website. The provider is Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.
The purpose of Pinterest-Tag is to record certain actions you perform on our website. Subsequently, the data can be used to display promotions to you that meet your interests on our website or on another Pinterest-Tag website.
For this purpose, Pinterest-Tag records, among other things, a Tag ID, your location, and the referrer URL. Furthermore, action specific data, such as the order value, ordered quantity, order number, the category of the purchased item and video views may be recorded.
Pinterest-Tag uses technologies that make the recognition of the user across sites possible, so that the user patterns can be analyzed (e.g., cookies or device fingerprinting).
If your approval (consent) has been obtained the use of the abovementioned service shall occur on the basis of Art. 6(1)(a) GDPR and § 25 TTDSG (German Telecommunications Act). Such consent may be revoked at any time. If your consent was not obtained, the use of the service will occur on the basis of Art. 6(1)(f) GDPR; the website operator has a legitimate interest in ensuring the maximum effectiveness of the operator’s marketing activities.
Pinterest is an enterprise that does business around the globe, so that data may also be transmitted into the United States. Based on Pinterest’s statements, this data transmission is based on the standard contractual clauses of the EU Commissions. For details please visit: https://policy.pinterest.com/de/privacy-policy.
For more Pinterest-Tag information please visit: https://help.pinterest.com/de/business/article/track-conversions-with-pinterest-tag.
Data processing
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract mandated by data privacy laws that guarantees that they process personal data of our website visitors only based on our instructions and in compliance with the GDPR.
6. Newsletter
Newsletter data
If you want to access the newsletter advertised on our website, we require your email address, as well as information that allows us to check that you are the owner of the email address provided and consent to receiving the newsletter. No additional information is recorded unless provided on a voluntary basis. We use this information solely for the purposes of sending the information requested and do not share it with third parties.
The processing of the information provided via the newsletter sign-up form is solely based on your consent (Art. 6(1)(a) of the GDPR). You can revoke this consent to store your data and email address and to use it to send the newsletter at any time, e.g. by clicking on the “Unsubscribe” link in the newsletter. The legality of the data processing completed prior to the revocation remains unaffected.
Your personal data that we store for the purposes of providing the newsletter is stored by us until you unsubscribe and is then deleted. Any data that is stored for other purposes (e.g. email addresses for the member area) remains unaffected.
MailChimp
This website utilises the services of MailChimp to send newsletters. This service is provided by the Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.
MailChimp is a service that can be used to organise and analyse the sending of newsletters. When you enter data (e.g. email address) for the purposes of signing up to the newsletter, this is stored on MailChimp’s servers in the USA.
MailChimp is certified in line with the “EU-US Privacy Shield”. The “Privacy Shield” is an agreement between the European Union (EU) and the USA intended to guarantee adherence to European data protection standards within the USA.
MailChimp allows us to analyse our newsletter campaigns. When you open an email sent with MailChimp, a file contained in the email (so-called web beacon) connects with MailChimp’s servers in the USA. This makes it possible to ascertain whether a newsletter is opened and if links are clicked on. Technical information is also recorded (e.g. the time the newsletter was opened, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. It is used solely for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of recipients.
If you do not want to partake in this analysis by MailChimp, you need to unsubscribe from the newsletter. A link is provided in every newsletter message for this purpose. Furthermore, you can unsubscribe from the newsletter directly from the website.
The data processing is solely based on your consent (Art. 6(1)(a) of the GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing completed prior to the revocation remains unaffected.
Your personal data that we store for the purposes of providing the newsletter is stored by us until you unsubscribe from the newsletter. Once you have unsubscribed, it is deleted from both our servers and from MailChimp’s servers. Any data that is stored for other purposes (e.g. email addresses for the member area) remains unaffected.
Please see MailChimp’s Privacy Policy for more information: https://mailchimp.com/legal/terms/.
7. Plugins and tools
Vimeo
Our website uses plugins from the Vimeo video portal. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.
If you visit one of our pages that contains a Vimeo plugin, a connection will be made to Vimeo’s servers. This tells the Vimeo server which of our pages you have visited. Vimeo also obtains your IP address. This includes cases where you are not logged into Vimeo and have no Vimeo account. The information recorded by Vimeo is transferred to the Vimeo servers in the USA.
If you are logged into your Vimeo account, you are giving Vimeo permission to assign your browsing behaviour directly to your personal profile. You can prevent this by logging out of your Vimeo account.
For more information on the handling of user data, please see Vimeo’s Privacy Policy: https://vimeo.com/privacy.