HUMAN
CENTERED
DESIGN
Our top tool combines design sprints with prototyping and street research.
Dynamic markets and short product life cycles are forcing our customers to develop products faster than before. That is why we have expanded our range to include a mobile test laboratory for food (concepts, products, packaging): the food truck is a playground for product developers and marketeers.
Our “Top Tool” is a mixture of design sprint, rapid prototyping and street research via food truck. We bring food market research back to the streets! The early tests enable agile design development in targeted steps. Our human-centered design process improves project quality and gives our customers time/cost advantages in their highly competitive and dynamic environment.
Case study: Sipahh
The video documents our design sprint in conjunction with packaging prototyping and agile survey methods for our client Importhaus Wilms. Due to the clearly formulated task and existing brand guidelines, the agile process could be compressed into a few days. The international team from Singapore (Unistraw/Sipahh) and Walluf (Wilms) was welcomed by us at Tatcraft for the packaging design sprint. The results were iteratively improved in two loops via our research process.
Case study: Unilever
The video documents our mobile survey for Unilever (NL/UK). Recipes were tested using our agile approach and packaging designs were presented. The implementation took place over three days and a total of 265 interviews were conducted and analyzed.
Case study: Fritz cultural assets
New Anjola recipes with reduced sugar content were tested at various locations for Fritz Kulturgüter.
Case study: Share
The case study on Share shows the bars before they are launched in the final pre-testing phase for final product range optimization. We met up in Berlin Kreuzberg and supported the start-up in its launch preparations.