We package flavour

We are one of the leading agencies for food packaging design in Germany and see ourselves as a partner of change.

Food packaging design – out of a love for food.

We see our future within the context of increasing digitalisation and the associated trend of people returning to analogue products. We want to take a leading role in shaping this future by creating synaesthetic product experiences that touch people.

Our expertise lies in our desire to acquire a deeper understanding of food and to incorporate this knowledge into the design process. Meanwhile, our work is based on our expert craftsmanship and specialist knowledge about the food & drinks market. Our clients share our enthusiasm for food and believe in gaining real added value through design.

We are the partner of change

Together with our customers, over the coming years we want to reshape the packaging and marketing of food in line with neo-ecology. We want to shape this future with purpose and create value through our holistic product designs.

Our customers from over 10 years of food & design

We package flavour

Food packaging design, from the draft to the final artwork – from the concept to the finished prototype: for years we have been designing out of a love for food. And we are still as enthusiastic as ever. We get to work in the oldest and most exciting sector – food & drink. We are proud of our customers, both large and small. Working with an exciting start-up is just as inspiring as creating a strategic brand or managing a traditional international brand. 

We want our work to help return food and drink to a place where it is highly valued in our society.

This love for detail combines good design with outstanding food. There has never been more choice when it comes to marketing services and foods covering every flavour. It is the product details and the people that make the difference. We look forward to fresh ideas, tasteful packaging design and lots of new faces.

Our promise: unique solutions and expert industry knowledge in the food & beverage sector.

We know all about our customers’ rapid and intensely competitive product worlds. We respond with agility and cutting-edge creativity. As an owner-managed agency with a network of external specialists, we can handle almost any request, from an initial idea to conception, design and the successful introduction of your products and beyond.

Courage to innovate with food marketing

Insight

We design and create out of love for food. Food packaging design and innovation would be impossible without studying tastes, products and concepts on a daily basis. So we keep our eyes open and actively follow product ranges, consumer trends and behaviour to keep abreast of all the latest media and design trends within the food industry.

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Product idea

We develop innovative product concepts, accompany the packaging development from the very start and act as an “Innovation Lab” for our customers. We present new food packaging concepts at regular intervals and develop the best ideas to a final prototype.

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Recipe development

We can provide inspiration for recipe development for new products in our Food Lab – the place where we experiment with flavours and design. We don’t see flavours and packaging as two distinct areas. We believe they go together and influence each other.

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Design vision

Our work focuses on the interplay between optics, haptics, flavours, aromas and acoustics – always with the aim of developing synaesthetic products that speak to all the senses. Together with our clients, we are able to turn design visions into branding that leads the way for years to come and that makes our customers more successful over the long term as a result.

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3D product design

Structured packaging design for food products is often an economical challenge. But those who can spot the changing times can see that it is worth investing in forward-looking materials to package products in an expedient way. Our Material Lab is on hand to provide the right concept and a unique design.

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Packaging design

Our key focus is on the packaging design. This is because over 50% of purchase decisions are made at the point of sale. A unique product or packaging design allows us to successfully distinguish brands amongst hard-fought competition. The product will only achieve optimum added value when it is fully appreciated.

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Product range

The importance of brands has been on an upward trajectory in recent years. We know how to create an appearance that can be systematically adapted to cover a range of items. And adaptable concepts are not just in demand when it comes to brand design. We develop your product range so that it is both stylish and designed with technology in mind – and we do this for even large ranges.

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Prototyping

No artwork leaves our office before it has been tested as a haptic prototype. We can also produce small batches of high-quality sample packaging. If you are looking to stay really agile, check out our Top Tool: we combine design sprints with rapid prototyping for packaging and fast user tests conducted in our food truck.

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Artwork

The best design concept is only as good as the technology used for its production allows. Or, to put it another way: expertise in printing techniques, materials and finishing options can enhance the creation. Our daily work requires that we are familiar with technical and legal requirements, and we ensure that we comply with these.

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Retail

Once a prototype has been successfully tested, we accompany the market launch with trade communications and develop the appearance of the products or brands on their journey to your customers. We implement shopper activation at the point of sale or create attention at other points of experience for our clients.

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It is the product details and the people
that make the difference.

Nils Lehmler

Senior Art Direction

Katharina Hölz

Senior Art Direction

Andreas Milk

Managing Director, Consulting

Katrin Leukroth

Senior Project Management

Sarah Wetter

Art Direction

Jannis Pohl

Art Direction

Matvei Ponizovski

Junior Art Direction

Frederike Nier

Junior Art Direction

Danica Mladenovic

Junior Art Direction

Christopher Olf

Artwork, Media Concept, Image Editing

Matthias Klinger

Artwork, Media Concept, Image Editing

Felix Bröcker

Team Food Lab (Frankfurt)

Can Akaoglu

Team Food Lab (Frankfurt)

Jens Hildebrandt

Team Food Lab (Hamburg)