Brand positioning and product portfolio strategy for sustainable growth.

Brand positioning

Wir empfehlen Szenarien zur Positionierung auf Basis intensiver Analysen, entwickeln die Markenpositionierung mit Hilfe etablierter Modelle inkl. Validierung.

Product portfolio

Wir konzipieren zukünftige Produktportfolios für nachhaltiges Wachstum über unser Trend-Radar. So machen wir Zukunft heute schon greifbar.

Our design processes are optimally embedded in strategic consulting. We position brands with the necessary knowledge of food markets and bring our experience and perspective to the discussion.

We make the future visible and tangible earlier in branding, packaging and kitchen prototypes!

Our strategy toolbox includes the established models and a few proprietary tools that we have adapted to project needs over the years. We also work closely with market research companies and provide validation for your positioning.

Shopper vs. consumer

We place great emphasis on the shopper perspective as an important viewpoint for food packaging. This is because packaging often becomes the most important communication channel and a purchase decision is only made at the point of sale. To do this, we work with a shelf impact score for measurable results.

In addition, our strategy clients always benefit from the fact that our focus on design and our prototyping tools enable us to physically visualize what others can only describe verbally or sketch digitally.