POWERTOOLS:
GEN-AI//3D
We use the new possibilities in the early creation process, e.g. in the area of product conception for the visualization of ideas or for the development of individual mood boards in design route finding or brand positioning.
Thanks to improved 3D technology and artificial intelligence, our “toolbox” has steadily expanded. We deliver the right food shot for you in the individual case with the help of the appropriate technique.
We unleash the full creative potential in the early creation process – from the initial product idea to atmospheric mood boards and the development of inspiring design routes that seamlessly combine brand strategy and packaging design.
Generative AI & 3D/CGI: The new aesthetics in brand content
What if images are no longer photos – but data? Generative AI and 3D/CGI open up new possibilities for the design of visual brand content: more flexible, faster, more resource-efficient. At MILK., we combine design expertise with technological creativity – and take future visual worlds to the next level.
What is generative AI in a design context?
Generative artificial intelligence (GenAI) describes AI models that independently generate content – images, texts, 3D objects or entire scenes. In combination with prompt engineering, model training and visual fine-tuning, highly aesthetic, individualized results are created.
Whether as a source of inspiration, mockup generator or fully-fledged content partner: GenAI is changing the way brands communicate and design processes take place.
3D visualizations & CGI: photorealism without shooting
3D renderings and CGI (Computer Generated Imagery) offer photorealistic product visualizations – independent of location, time and physical prototypes. They are particularly useful in packaging, food and product design:
- Scenarios before market launch
- Virtual packshots & hero visuals
- Flexible key visuals for campaigns
- Iterable assets for digital & print
The advantage: maximum creative control – from light and materiality to the surroundings – and 100% consistent results.
Our services in the areas of GenAI, 3D and CGI
We offer creative and technical services for sustainable brand staging:
- AI-based image generation (Stable Diffusion, DALL-E, Midjourney, etc.)
- Prompt engineering for brand-appropriate visual outputs
- High-end 3D modeling of packaging, products, scenes
- CGI visualizations for campaigns, presentations, POS
- Virtual food stylings and recipe worlds in CGI
- Motion & animation with AI- or 3D-generated assets
Whether as a supplement to photo and video productions or as an alternative – we deliver brand-consistent visuals at a new technological level.
Where GenAI and 3D are particularly useful
The areas of application are diverse – generative approaches are particularly advantageous in these scenarios:
- Pre-marketing for products that do not yet exist
- Rapid prototyping for packaging design
- Internationalization with locally adapted visuals
- Sustainable content: fewer physical shoots, less material required
- Scalable content production (social media, e-com, POS)
Efficiency meets emotion
Good content no longer needs elaborate shoots – it needs good data, ideas and models. Generative AI and CGI allow visual content to be controlled, updated and scaled extremely flexibly – without compromising on quality.
The result: content with an emotional impact, designed true to the brand – but produced efficiently.
Conclusion: Brand images rethought
The future of brand communication is hybrid, data-driven – and visually radically creative. We combine design, technology and strategy to create visual worlds for our clients that stand out, dock and surprise.