Extended Reality Shopping
Digitization is not stopping at retail either – on the contrary: extended reality applications, i.e. the entire range of virtuality, such as the “virtual world”, are becoming more and more popular. Virtual Reality (VR), Augmented Reality (AR) or Mixed Reality (MR), are traded as “the next big thing”. But it is also clear that such applications must offer users real added value, far beyond the playful. The potential seems enormous: over two-thirds of Germans would wear AR glasses while shopping. In addition to extended information about the product, people particularly want details about current offers or the location of certain foods in the store.
Best Practices: IKEA , LINDENBRÄU
Photo: Skywell Software