Production Future

Meta Food

Facebook’s Mark Zuckerberg recently announced his plan to hire 10,000 people in Europe to develop a new artificial intelligence (AI) company, the Metaverse. The goal is a borderless 3D digital world that can be accessed via a virtual reality (VR) headset, and in which people can go to concerts, to the park, or even to a restaurant. Pretty much anything people can normally do in a restaurant should be able to be replicated or even improved upon in the Metaverse, industry experts say. Ghost Kitchens without their own restaurants in particular have great potential to offer customers a virtual restaurant experience and tell them more about the raw materials, production methods and dishes. And, most importantly, this technology gives the Corona-battered event hospitality industry plenty of opportunities to take online experiences to the next level.

McDonalds is jumping on the hype around the metaverse and recently announced that it has registered a number of trademarks for the virtual world. For example, there will be a brand for virtual food and beverages and one for virtual restaurants. The idea, he said, is for guests to be able to hang out in the Metaverse and get hungry, then order from a virtual store and have their food delivered to their homes.

Best Practices: McDonalds

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