Trade marketing & shopper activation
- POS secondary placement (display design)
- POS special placement (design)
- Shopper activation (annual promotion)
- Sales Folder & Presentation Packages (Sales Kit)
- Trade communication (advertisements)
After a prototype has been successfully tested, we accompany the market launch in the area of trade communication and develop the appearance of the products or brands on their way to their customers. For this purpose, we realize shopper activation at the point of sale or set impulses at further points of experience for our clients.
Trade marketing (B2B) and shopper activation are our “bread and butter” after food packaging design. Because your products deserve a perfect appearance also on B2B level. We design the sales kit of a special kind for you. After the successful “pure sale” we design the individual sales promotion for your product from the draft to the implementation.
We position your brand in your target audience’s natural surroundings. The aim here is to identify authentic and relevant touch points between your brand and the consumer. We take action early on to reach your potential buyers. Of course this may include classic POS campaigns and tasting promotions. We offer the following services in the field of trade marketing (B2B) and at the food POS:
Your products deserve a perfect appearance also on B2B level. We design the sales kit of a special kind for you.
Presentation pack (sales kit)
Annual meeting documentation (PPT/PDF)
Sell-in trade fairs / stock exchanges
Trade communications (ads)
Conception of sales promotion & campaigns of all kinds from design to implementation incl. Services.
POS secondary placement (display design)
POS special placement (design)
Shopper activation (annual promotion)
Packaging design (in & out)
Surprise trade and consumers with a special campaign. Our design team sets to work where the conventional sales folder reaches its limits: design & implementation of all types of sales promotions (competitions, giveaways, collection campaigns, coupons, combined promotions, collaborations), from the first draft to insurance and clearing. We take care of the digital design and implementation of the mechanics online (digital & mobile first or POS first) We want your brand to stand out from the rest in a tasteful way.
Our agency process shows the 10 essential steps from an abstract idea to brand & product experience:
- Insight > Food Trend Scouting
- Product Idea > Scribble & Verbal Concept
- Recipe Development > Recipe & Product Development
- Design Vision > Brand Strategy & Design Vision
- Product Design 3D > Shaping & Material
- Packaging Design 2D > Artwork & All Around Design
- Assortment > Adaption from 1-100 SKU
- Prototyping > Dummy construction in small series
- Final artwork > Technical quality assurance
- Retail > Trade Marketing & POS Promotion