Collaborative and agile – our path to strong results.
MILK. is a specialized agency for food branding & packaging design.
We combine strategy, creation and technical expertise under one roof. Our aim is to make brands visible, turn products into eye-catchers on the shelf and appeal to consumers on an emotional level.
From the initial idea to brand core development, naming, claim and packaging design through to the final pre-press stage, we take care of every step. We also help you to design more sustainable packaging and quickly test market-ready prototypes with the help of 3D and AI visualizations.
Our focus is on companies from the food & beverage sector: from start-ups to medium-sized brands and established manufacturers. Our MILK. Team has experience with new product launches, relaunches and innovative packaging solutions.
You can commission us for partial areas, for example if you only need a new packaging design or want to roll out your existing CI to other product lines.
We are just as happy to take care of complete brand developments – from strategy and positioning to naming, design system and packaging to digital launch materials.
We also offer workshops to help you sharpen your brand direction, sustainability consulting to optimize material use and recyclability, and digital prototyping services to help you make informed decisions faster.
A typical project workflow follows a clearly structured process.
From initial analysis to successful market launch:
1. Initial meeting & briefing
2. Strategic analysis (brand, competition, target group)
3. Concept phase / idea generation
4. Design development & iterations
5. Prototypes & visualization
6. Final artwork / production support
7. Launch support & evaluation
The duration of the project depends on the individual scope. Smaller packaging orders can be implemented in just a few weeks, while complex complete solutions require several months. We define milestones and a schedule for each project in advance.
The costs vary depending on the scope of services and complexity of the project. After the briefing and definition of the project scope, we prepare an individual offer. Transparency and budget clarity are important to us.
No – we work with customers throughout the DACH region and internationally. Our MILK. Team is based in Frankfurt, Hamburg, Munich/Bolzano and Zurich. We are experienced in remote project management and can easily carry out coordination digitally.
Yes, sustainability is a central part of our offering.
We advise on recyclable materials, CO₂ reduction, packaging reduction and new technologies such as mono-materials or compostable solutions.
This allows us to work with you to reduce the environmental footprint of your products while creating a strong brand experience.
That is not necessary. We provide support from product conception to design and positioning.
Many of our clients come to us when they have a product concept but don’t yet know what it should look like, what it should be called or how it should be positioned. We help to hone the idea, develop a relevant story and create a design that works in the market.
Our projects are designed to be collaborative. We need your feedback in the important phases so that we can work in a targeted manner.
The clearer the decision-making processes and the faster the feedback, the more efficiently and cost-effectively we can implement the project.
You will receive all final data in printable form (AI, EPS, PDF/X, TIFF).
In addition, we can create a style guide that documents colors, typography, imagery and layout principles so that future projects can be implemented consistently.
Yes, we support production processes, check proofs, provide technical advice and coordinate colors and materials with print shops or packaging partners.
This is often possible – as long as the previous work is documented and can be flexibly integrated. We check individually which steps can be adopted and where we should start from scratch.
We will receive a written briefing from you with information on the brand, target group, budget, competitors and design preferences.
We are also happy to receive mood boards, sample packaging, existing corporate design, etc.
Yes. We are associated with some of the leading trade magazines, blogs, etc. These include, for example:
- https://creativverpacken.de/
- https://www.designrush.com/
