Discover trends. Deepen your knowledge.

Our Milkshake Magazine is our own platform for inspiration, knowledge and insights into food, packaging and brand development.

It’s much more than a blog – it’s our mouthpiece for the industry:

• Exclusive Trends & Insights: We share observations from the market, analyze new product categories and packaging strategies.
• Deep Dives: Detailed articles on sustainability, material innovations, design trends and consumer behavior.
• Case studies & best practices: Insights into exciting projects that show how successful brands position their products.
• Food Culture & Lifestyle: We also look at cultural, social and culinary trends that influence the market.

This makes Milkshake Magazine a source of inspiration for anyone who wants to think strategically about food & packaging – ideal for marketeers, product developers and decision-makers who are looking for new ideas or planning their next innovative step.

Our trend radar is our look into the future of the food and packaging world.

We continuously monitor markets, consumer behavior, technologies and design trends and summarize these findings in our trend radar.

That means for you:

• Early warning system for developments: We identify relevant trends before they become mainstream.
• Strategic advantage: You can adapt products, packaging and communication in good time and set yourself apart from the competition.
• 360° perspective: We not only look at design trends, but also at sustainability, material innovations, legal changes and social trends.
• Concrete inspiration: The trend radar not only provides theory, but also practical ideas for your next project.

This makes the trend radar a strategic tool that helps you not only to react to change, but also to actively shape it.

Packaging must not only look good, but also respond to changing eating and buying habits.
We see these six food routes as particularly relevant:

• Plant-Based Everything: Vegan and plant-based nutrition is becoming the norm – packaging must offer clarity and transparency.
• Convenience 3.0: Meal kits, ready-to-eat, snacking – packaging must support fast preparation and mobility.
• Functional Food & Mood: Products that promise energy, focus or relaxation – packaging must stage this effect.
• Individualization: Personalized portions, flexible sizes, customization at the POS.
• Zero waste & upcycling: packaging must show that it is part of the solution – from refill systems to compostability.
• Experience & storytelling: Food is staged – packaging is a stage and story medium, not just a shell.

These trends provide the impetus for innovation – and flow into our brand and design work.

Our analysis shows six key packaging trends that will shape the coming years:

• Healthy Hedonism: pleasure meets health – packaging communicates wellness, balance and “Better for You”.
• Gen-Z Design: Bold, poster-strong, digital visual language for a young, discerning target group.
• Papermold packaging: Paper-based, dimensionally stable alternatives replace plastic and also have a high-quality appearance.
• Circular packaging: materials that remain in the cycle and can be fully recycled.
• Digital Twin & Smart Packaging: QR codes, NFC, AR – packaging as an interface to the digital brand experience.
• Minimal impact packaging: Reduction of material, weight and transport volume to the bare minimum.

We not only understand these trends in theory, but also implement them in specific projects – e.g. in our Future Product concepts.