CO₂ footprint of packaging
Meaning
What is the carbon footprint of packaging?
The carbon footprint of packaging describes the amount of greenhouse gas emissions generated over the entire life cycle of packaging. This includes raw material extraction, material production, transportation, processing, use and disposal or recycling. The CO₂ footprint is usually expressed in CO₂ equivalents (CO₂e) and serves as an important indicator of the climate impact of packaging solutions.
This topic is becoming increasingly important for food brands, as packaging makes a significant contribution to the overall environmental footprint of a product. At the same time, brands are under increasing pressure to act more sustainably, reduce emissions and communicate their measures transparently.
Why the CO₂ footprint is so relevant for food brands
Consumers are paying more and more attention to environmental and climate issues. Packaging is viewed particularly critically as it is visible, tangible and directly linked to the product. The carbon footprint therefore not only influences the environmental footprint, but also brand perception.
The most important advantages of an optimized packaging balance:
- Reducing emissions along the entire supply chain
- Greater credibility through measurable sustainability measures
- Compliance with regulatory requirements and reporting obligations
- Positive purchasing decisions through transparent climate communication
The carbon footprint is a key decision-making factor, especially when it comes to product range expansions, relaunches or new packaging concepts.
Best practices for packaging & brand strategy
Strategically reducing emissions
To reduce the CO₂ footprint of packaging, modern brands rely on:
- material-reduced constructions
- Recyclable monomaterials
- the use of recyclates
- Optimized transport and logistics formats
These measures require close coordination between material consulting, packaging development and design.
Communicating climate protection transparently
Measures to reduce emissions should be communicated clearly, comprehensibly and honestly. Icons, short info texts or QR codes can help to present complex sustainability information in an understandable way – without running the risk of greenwashing.
