Folding box
Meaning
What is a folding box?
The folding carton is a form of packaging made from cardboard or solid board that is delivered flat and only erected during filling. It is one of the most frequently used packaging solutions in the food sector and is suitable for products such as cereals, frozen goods, confectionery, baking mixes, teas and food supplements.
Folding cartons combine stability, economy and large design surfaces. They can be transported efficiently, are easy to store and, thanks to their rectangular shape, offer optimum conditions for clear product communication on the shelf.
Why folding cartons are so relevant for food brands
Folding cartons are not only functional, but also an important brand touchpoint. Their large, flat surfaces offer plenty of space for branding, storytelling and mandatory labeling.
The most important advantages:
- Large communication surfaces: Ideal for brand messages and product information
- Good stackability: efficient storage and shelf placement
- High degree of design freedom: different formats, finishes and opening solutions
- Sustainability potential: cartonboard is easy to recycle and conserves resources
Folding cartons are particularly suitable for implementing clear line logics and color coding, especially for product lines with many varieties.
Best Practices
Design folding boxes strategically
A successful folding carton is created through the interplay of structure, material, print finishing and design. Embossing, varnishing or special colors can be used specifically to emphasize a premium look or sustainability messages.
This is where packaging design, material consulting and brand strategy come together.
Communicating sustainability visibly
Folding cartons offer an ideal surface for clearly and comprehensibly displaying recycling instructions, material information or sustainability icons. In this way, ecological commitment is communicated transparently and credibly.
You can find inspiration for effective folding carton concepts in the MILK. cases:
