Compliant Packaging Design Services.
Three services. One mission: Future-proof packaging solutions that meet regulatory requirements and at the same time enable creative brand communication.
With our specialized services, we accompany brands on their way to packaging that is sustainable, legally compliant and future-oriented. Whether digital twin, EmpCo or PPWR specifications – our design and strategy services deliver concrete solutions for the requirements of tomorrow.
1. digital twin
As part of the Ecodesign Regulation, the Digital Product Passport (DPP) will be mandatory for certain product groups in the EU from 2027. Brands will then have to make comprehensive information on materials, recyclability, emissions and supply chains transparent – digitally accessible via QR code. Even if food is not yet affected by the regulation, it makes sense to think about a digital twin of packaging. After all, if you expand digitally in good time, you can bundle mandatory PPWR information (such as sorting instructions or declarations of conformity), information on compliance with the EmpCo and other information on consumer education and marketing in one place.
MILK. is already providing support for the integration of digital labels in packaging designs. We collect relevant data, structure it in a user-friendly way and implement it in digital touchpoints such as QR codes and microsites. The result: a strong, credible communication channel and a clear commitment to transparency and responsibility.
2. EmpCo Ready Packaging
The EmpCo-Check is a must for anyone working with environmental claims. According to the EU directive, terms such as “climate-neutral”, “sustainably packaged” or “biodegradable” must in future be comprehensible, scientifically proven and independently verifiable. Design elements that could indicate special environmental performance must also be scrutinized. Even brand and product names containing terms such as “eco”, “nature” or “green” must be explained with further information.
Our EmpCo module analyzes existing claims and design elements, identifies risks and develops legally compliant, credible formulations. In addition, we design suitable icons, landing pages or QR code stories – for a convincing, consistent overall picture between packaging, product page and campaign communication.
3. PPWR Ready Packaging
With the new EU Packaging & Packaging Waste Regulation (PPWR), far-reaching requirements will come into force from August 2026. These include mandatory recyclability (at least 70% by 2030), specific recyclate content in plastics, minimization of empty space, new EPR requirements and even a possible ban on PFAS.
MILK. offers a practice-oriented packaging check that not only identifies risks, but also provides concrete suggestions for optimization – in terms of content, structure and design. Together with our partner network, we accompany packaging on the way to full PPWR compliance – until 2030 and beyond.
Why act now?
Risk minimization: With our checks, brands avoid legal stumbling blocks such as inadmissible claims or non-compliant materials.
Competitive advantage: Communicating sustainability credibly creates trust – both internally and externally.
Future-proof: If you start now, you will not be under pressure later and can meet regulatory requirements in advance.
Holistic service: We combine strategy, design and technology into an integrated offering – all from a single source.
Our three-stage consulting approach
- Audit & Analysis
Checking all packaging components, claims and materials for regulatory requirements.
- Strategy & implementation
Development of legally compliant sustainability communication, material consulting and design optimization.
- Prototyping & verification
Development of digital solutions (e.g. QR codes), creation of storytelling content and verification by external test partners on request.
Ready for packaging that has a future?
With our Compliant Packaging Design Services, you can make your brand fit for the regulatory challenges of the coming years – and at the same time create design that inspires and convinces.
