Lätta

Light. Loose. Yum.

Services

Brand development & strategy Market research & shelf test Food Branding & Corporate Design Food Packaging Design

LÄTTA margarine stands for fresh and light taste and the perfect start to the day. The popular margarine classic receives a design fresh cell treatment from us and now radiates lightness, freshness and the extra portion of pleasure.

Whether sweet or savory, with LÄTTA the morning is yours.

The now monochrome and minimalist background gives the concise brand logo in its new form a strong shelf impact and can be found quite easily on the shelf. Typography and distracting elements were optimized for a clear hierarchy and good readability.

The new Taseshot exudes plenty of appetite appeal with crunchy microgreens and crispy, juicy slices of bread. The flying, loosely distributed toppings convey very well the popular freshness and new lightness of the LÄTTA brand.