Rossmann enerBiO
One brand. Many flavor profiles.
Services
A new packaging design was created for ROSSMANN’s organic private label, enerBiO, for an extensive line of teas. The challenge was to bring together the wide variety of flavors within a clear, recognizable brand architecture while giving each individual flavor its own distinct character.
enerBiO Tea. Natural beauty that catches the eye.
The new design combines the brand’s values—naturalness, quality, and organic expertise—with a contemporary aesthetic that helps shoppers find their way and allows them to experience the emotional joy of the moment right there on the shelf.
Design for complex product lines.
Private-label brands place special demands on packaging design. Diverse product universes, numerous varieties, and continuous product line expansions call for a design system that provides clarity, grows flexibly with the brand, and functions consistently across all categories. This is precisely where our strength lies: We develop design architectures that bring structure to diversity and ensure brands remain sustainable in the long term.
Guidance with a Personal Touch.
From classic herbal and fruit teas to gourmet and wellness blends, and on to international specialties and loose-leaf teas, a consistent design system was developed for the entire range. Colors, botanical illustrations, and a clear product-type coding system differentiate the products while simultaneously creating a strong visual thread that ties all categories together. This allows each variety to retain its individuality without compromising the brand’s cohesion.
A modern take on organic expertise.
The packaging combines authentic ingredients with a clear hierarchy of information and high-quality design. Natural color palettes, lovingly crafted illustrations, and a modern design language convey the organic quality of the products and reinforce the perception of enerBiO as a premium private label. A brand identity that builds trust, provides guidance, and makes the diversity of the product line visible at a glance.
Strategically conceived. Efficiently implemented.
A strong private-label design doesn’t end with a single package. What matters is a system that can be applied to new products, categories, and formats without losing brand recognition. With our experience in developing comprehensive product ranges, we support private labels from strategic conception through to implementation on the shelf—efficiently, consistently, and with an eye toward the overall brand image.
