Hela
120 years of Hela - an anniversary you can touch.
Services
Another reason to celebrate: our new design for the anniversary edition for the traditional brand Hela, which has stood for genuine taste and family values for over 120 years. Our task: to develop a packaging design that tells a story – stylish, high-quality and with real brand awareness.
Limited edition with impact
For the anniversary of the popular curry ketchup, we have designed a special edition that conveys value and tradition at first glance. At the center is an elegantly integrated golden “120” – subtle, classy, iconic. Framed by climbing spices, the seal stands for the great tradition of the brand and what it still stands for today: spicy ketchup enjoyment. A design statement that both honors history and signals the future.
Between nostalgia and modernity
Our packaging specifically combines classic design elements with a modern look and feel. The look is valuable and familiar, but at the same time designed to stand out on any shelf. The aim was to take Hela’s brand identity further – in an aesthetic balance of past and innovation.
Strategic design for strong brand stories
As an agency, our focus is on turning design into a brand ambassador. This anniversary edition is a good example of how design not only has a decorative effect, but also has an emotional impact and brings history to life. This is exactly what our work stands for: creativity with substance.
We are proud to have helped shape a piece of Hela history with this edition. Projects like this show how strongly packaging design can shape the perception of a brand – when attitude, history and design work together perfectly.
Does your product also have a story to tell? Let’s talk! 😉
