Pot of bread drink

The original.

Can you drink bread? And that’s healthy too? Full jug! We carefully developed the new design and mixed drinks for a new target group for the traditional Kanne Brottrunk brand. Nowhere else do past and future meet in such an unagitated way in a deeply honest product.

Gentle facelift for a true traditional brand

Kanne Organic Bread Drink® is a classic, an original, an authentic product that is rarely found. As with the recipe, the design of this classic was not changed for a long time. This made it all the more important for us to proceed carefully with our brand facelift and never lose the look and feel of the original.

Honest and authentic instead of always the same

Today’s consumers are used to everything looking shiny, beautiful, polished and always the same. However, with a genuine natural product with purely natural ingredients such as Kanne Organic Bread Drink®, slight variations in color, taste and smell cannot be avoided and that is part of the process. Kanne is at least as confident about its unconventional design and special containers.

Minimalist into the future

Pure, honest, open and without an artificial façade, we can also imagine the future of Kanne Organic Bread Drink®. With a special bottle, clear typography and most of the product information shifted to the digital space, Kanne Bio Brottrunk® shines in a modern, light and airy look that reflects Kanne’s values with its transparency: “… To contribute as much as possible to the well-being of people, animals and nature.”