The sausage that bites back.

The sausage that bites back. Back then (2010), our motto was clear: don’t change for the sake of others. We wanted to make the sausage sexy again 😉


Dynamite Food (Sauels)


Design vision

Additional services

Insights, product concept, recipe development, product design, packaging design, prototyping, artwork, retail

This project marked the birth of our agency. Together with our partner Sauels, we were given free rein to create a brand from scratch. And even though we didn’t get beyond testing in some regions of Germany, it was a landmark project for us and the experience it gave us still benefits our agency to this day.

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