The sausage that bites back.

The sausage that bites back. Back then (2010), our motto was clear: don’t change for the sake of others. We wanted to make the sausage sexy again 😉

This project marked the birth of our agency. Together with our partner Sauels, we were given free rein to create a brand from scratch. And even though we didn’t get beyond testing in some regions of Germany, it was a landmark project for us and the experience it gave us still benefits our agency to this day.

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