DIGITAL PRODUCT PASS
The digital twin is much more than a compliance tool – it is a game changer for sustainable communication, intelligent supply chains and networked brand management.
Digital twin of your packaging: future-proof, transparent and legally compliant.
A digital twin is the digital representation of your physical packaging – enriched with structured information that can be used along the entire value chain. It creates transparency, traceability and interactivity for both companies and consumers.
In practice, this means that each packaging unit is linked to a digital data layer via a QR code or an NFC tag – individually retrievable, dynamically updatable and perfectly networked.
With the upcoming EU Packaging and Packaging Waste Regulation (PPWR), the digital twin is not just an innovation, but a necessity. A well-designed digital twin fulfills these requirements – and also offers valuable opportunities for communication, brand loyalty and increased efficiency. As an experienced agency for sustainable packaging design, we accompany you from the initial idea to successful implementation.
What new areas of responsibility will arise as a result of regulation?
- Information obligations: In future, manufacturers will have to provide detailed information on material composition, recyclability and disposal – digitally and product-related.
- Extended Producer Responsibility (EPR): Transparent documentation on the life cycle and material cycles will become mandatory.
- Digital Product Passport (DPP): A digital product passport will be mandatory for certain product categories, including packaging.
How do we and our partners support you with the changeover?
- Advice on implementing the PPWR guidelines and the digital product passport
- Design and technical integration of the digital twin
- Artwork customization with a focus on design, regulation and UX
- Development of interactive content for consumers
- Interfaces to our data management partner info.link
What data should the digital twin contain?
An effective digital twin can contain the following information, among others:
- Materials and origin of the packaging components
- Recycling information by country/region
- CO₂ balance of the packaging
- Disposal instructions / take-back systems
- Best before dates, storage instructions
- Interactive content for consumers (e.g. recipes, brand values, gamification)
- Batch and traceability data
What does this mean for the packaging artwork?
The introduction of a digital twin has a direct impact on the artwork of your packaging:
- Integration of smart codes (our partner info.link)
A QR code or NFC tag becomes part of the design. Our task: the perfect balance between function and brand aesthetics. - Design for digital extension
Physical packaging becomes the gateway to digital brand worlds. We design analog and digital assets from a single source – consistent, intuitive, appealing. - Prepare dynamic content
We support the structured preparation of all product and packaging data – depending on the target group, region and requirements, GDPR-compliant and future-proof.