CREATIVE KITCHEN
PROTOTYPING

Creative Kitchen Prototyping: Culinary ideas as a brand experience

Taste is not a coincidence – it’s design. In our Creative Kitchen, we develop ideas, concepts and products that differentiate brands and arouse emotions. Whether it’s a new recipe, menu line, product idea or storytelling format: we develop culinary prototypes that combine brand and enjoyment.

The focus is on food as a medium – as a staging, as an experience, as a brand message on the plate.

What is Creative Kitchen Prototyping?

Creative Kitchen Prototyping is our approach to developing culinary innovations quickly, creatively and in line with the brand – through the interplay of design, sensory analysis, communication and storytelling. We use our in-house creative kitchen to test concepts live, make ideas tangible and translate brands into taste.

Whether as a preliminary stage for new products, as part of a brand positioning or for special touchpoints such as events, trade fairs, retail or gastronomy: the possibilities are many and varied – and always sensual.

Our services in the Creative Kitchen

Our services range from developing culinary ideas to recipes and live staging:

• Food concepts & recipe development – brand-oriented, trend-conscious, producible
• Menu development & flavor systems – for events, gastronomy, brand experiences
• Sensory workshops & tasting sessions – target group feedback & experience design
• Prototyping food ideas – from the creative sketch to the real plate
• Food styling & content formats – for photography, video, social media & storytelling

All solutions are customized – tailored to the brand, market and feasibility.

Food as a brand message

We understand food not only as a product, but also as an emotional medium. Taste, color, shape, texture – all of these tell us something about origin, attitude, target group and zeitgeist. In the Creative Kitchen, we harmonize these elements with brand values and strategic messages.

This results in dishes, products and culinary experiences that not only taste good – but also make brands tangible.

For whom is Creative Kitchen Prototyping useful?

Our offer is aimed at companies that think innovation in culinary terms – e.g:

• Food start-ups with new product ideas
• Brands that want to expand or modernize their product range
• Gastronomy concepts in search of differentiation
• Event & trade fair organizers with high experience requirements
• Marketing & content teams with a food focus

Whether purely culinary or in combination with design, naming, packaging & campaigning – we think interdisciplinary.

Making innovations visible and tasty

Taste is not a PowerPoint topic. That’s why we focus on real prototypes that can be smelled, tasted and photographed. Our Creative Kitchen offers the ideal environment for this: a space for exploration, tasting, iteration and exchange.

Ideal fields of application:

• Innovation labs & brand workshops
• Product development with customers or partners
• Pitch presentations with a culinary component
• Social media content around new recipes
• Gastronomy projects with a storytelling focus

Trend-conscious, but true to the brand

We are aware of the major food trends – from plant-based to zero waste, from fermentation to hyper-regionality. But we don’t use them as an end in themselves. Our concepts are always created in the context of the brand: What fits the DNA? What is credible? What really differentiates?

This results in solutions that are not interchangeable, but unique.

How does a Creative Kitchen project work?

Our process is agile, co-creative and iterative – often in close collaboration with customer teams:

1. Briefing & target definition – What should be developed, tested or made tangible?
2. Research & ideation – trend analysis, benchmarking, mood boards
3. Concept development – food ideas, recipe suggestions, storyline
4. Prototyping & tasting – preparation, staging, feedback round
5. Optimization & handover – finalized recipes, production instructions, content formats

Depending on the project, food photography, video or event staging can also be integrated.

FAQ – Frequently asked questions about the Creative Kitchen

Do you also develop recipes for industrial production?

Our strength lies in creative pre-development. We create recipe suggestions and flavor concepts that can be produced in principle – the final adaptation to industrial processes is usually carried out with a co-packer or R&D partner.

How many food prototypes do you develop per project?

It depends on the goal. For a brand test it can be 2-3 variants, for an event line 10-15 mini-dishes. Everything is modular and depends on the budget and time horizon.

What does a Creative Kitchen project cost?

The costs vary depending on the scope, duration, ingredients, content production and additional services (e.g. workshop, photo shoot). We create an individual offer based on the objective and use case.

Is this only interesting for big brands?

No – start-ups, SMEs and smaller food brands in particular benefit from fast, creative input. Our approach is scalable and adapts to the size of the organization in question.

Can you also cook on site?

Yes – we are mobile. For certain formats (e.g. trade fairs, show cooking, workshops), we can also come to you with our team and equipment – or accompany you with the food set-up at external locations.

Conclusion: Food is design – with all the senses

The Creative Kitchen is our laboratory, stage and workshop all in one. This is where we create culinary ideas that bring brands to life, tell stories and inspire target groups. Whether for a product, brand or moment – we create taste that lasts.