Artwork and all-round design
- 2D packaging design
- 360° design
- Line extensions
Our key focus is on packaging design. This is because over 50% of purchase decisions are made at the point of sale. A unique product or packaging design allows us to successfully distinguish brands amongst hard-fought competition. The product will only achieve optimum added value when it is fully appreciated.
Our passion for designing food packaging stems from our joy of paving the way for the sensory process of daily eating to combine with the enjoyment of engaging designs. We have the privilege of bringing design into people’s everyday lives and, by doing so, to create incredible experiences around food. In short: we package flavour.
From stand-up pouches to drinks cans to folding boxes: we know that food packaging is more than just a shell designed to protect the product and guarantee its shelf life. When not packaged in the right way, food products can all look the same; the different flavours and levels of enjoyment offered by the different products are anything but obvious.
But, when the design and haptics of the packaging have been properly thought through, the food becomes a multi-sensory experience even before it is purchased. Enjoyment can begin in the supermarket with a rustling crisp packet or a shiny chocolate bar wrapper featuring seductive product images. The type of packaging used for different foods also has a key impact on the perceived value of a brand and its products. It is often the packaging that makes the difference between buying a food product as something to eat and choosing an item for the pleasure it will bring.
It used to be that the sales staff were the most important source of information for consumers on the shop floor. Now it is the sophisticated packaging design that is entrusted with orienting consumers and creating a distinction between products on the supermarket aisles, the deli counter or in the chiller aisle – and inspiring a purchase.
Classic function of food packaging
- Containers to ensure safe transportation
- Maintaining shelf-life
- Protecting the product from external influences, like light and air
- To identify its origin
What food packaging also needs to do now
- Catch the eye with learned codes & new impulses with the stop-hold-close method
- SKU must authentically transport the brand image and act as the face of the brand
- Be true to the brand and secure repurchases
- Create an emotional world of experience around the product and its functional value
- Distinguish from competition at the POS and highlight the unique nature of the product
This requirement for the packaging to communicate is key in this neo-ecological era in which purchase decisions are based on questions of health and sustainability, as well as enjoyment. Together with our customers, we want to use contemporary design to provide orientation and to represent the change in dietary and lifestyle habits in an authentic way.
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