Compostable cardboard applicator

Plastic free carton top
for can multipacks

Heineken introduces GreenGrip, a sustainable solution for can multipacks. The common plastic rings are replaced by a sturdy cardboard top that is easy to carry while being 100% plastic-free and recyclable and compostable. For example, the British brewery aims to save over 500 tons of plastic each year – the equivalent of 94 million plastic bags – and do its part to reduce plastic in packaging .

The goal is to apply the carton top to all of the company’s beer and cider products. The £22 million investment aims to minimize the previous plastic content of packaging to 0% in the long term.

#changemaker #sustainability #greenbusiness #ecofriendly #productdesign

Product Name: Green Grip
Manufacturer: Heineken UK Limited
Project status: Concept // Prototype // Ready for market // Ready for series production

Source: Heineken UK Limited
Image source: Heineken UK Limited