HELLO MIGROS!

Thank you for the invitation to the agency presentation. On this page you will find our use cases for your projects. What are your current challenges?

Ideation & Prototyping

We provide the toolbox for structured and creative innovation processes, from brainstorming to proof of concept.

Branding & Design

As the most valuable advertising medium, packaging deserves the highest design standards. Our core competence!

cheese inspired label-less packaging concept art

Future Ready Packaging

We make your portfolio fit for the future: structurally (PPWR) and on pack (ECGT, GCD). Focus on design language, materiality and function.

Effective POS Promotion

We support the sale of products in a matter of seconds with effective POS advertising materials.

We are the design studio for the F&B industry.

Our services are a toolbox for forward thinkers: our aim is to take your packaging solution fromA for Attention (in shelf) to Z for circularity and never lose sight of the customer in the process.

INGREDIENTS

Use Case 1: Ideation & Prototyping

We provide the toolbox for structured and creative innovation processes, from brainstorming to proof of concept.

✓ Migros trend radar as a basis (data driven, smart, curated by experts, highly individualized, structured)
✓ Strategic FIT through interdisciplinary teams
✓ Experimental trials provide the earliest possible insights based on better MAFO stimuli
✓ Business ecosystem: Our partners(isi sensory futures & reply) bring complementary expertise to every project.

Use Case 2: State of the Art Branding and Packaging Design

As the most valuable advertising medium, packaging deserves the highest design standards. Our core competence!

✓ 15 years of experience in working with TOP brands. Outstanding customer references
✓ Expert team in Frankfurt, Hamburg, Munich and Zurich designs out of love for food
✓ 16 employees in repro as central litho for final artworks

Use Case 3: Future Ready Packaging

We make your portfolio fit for the future: structurally (PPWR) and on pack (ECGT, GCD). Focus on design language, materiality and function.

✓ Material reduction, design for recycling, use of recyclates, reusable concepts, and much more.
✓ Sustainability score for objective and confident brand comms
✓ Expert knowledge from our network of thought leaders in DACH

Use Case 4: Effective POS Promotion

We support the sale of products in a matter of seconds with effective POS advertising materials.

✓ Connection to display producers for flexible design and new concepts
✓ Quick and effective design of your next sales displays
✓ Conception of annual promotions
✓ AR simulation of advertising materials for successful resale via the sales force

Migros Wildcard x What’s your Use Case?!

What concerns you and your brand? What challenges can we overcome together? Take a look at our service toolbox and put together your own “menu”.

“With their clear and fresh eye for products and design, the MILK agency helped us to completely reinvent an old brand with a large assortment. The agency knows how to package brands & products in graphic messages that are immediately understood.”

Michael Geppert Head of Marketing & Business Development – Newlat GmbH

“MILK did a top job in rejuvenating and modernizing the design for our Lätta brand. The agency’s agile way of working was a perfect fit for our own brand values: Active, Fresh and Light.”

Julia Steinle Marketing Manager Lätta & Becel DACH

“In addition to the creative performance of the MILK agency, we particularly appreciate their dedication and enthusiasm for our product and us as a customer and partner. From the first draft to the finished prototype, the collaboration was uncomplicated, fast and characterized by attention to detail.”

Marco Domogalski Marketing- und Geschäftsleitung Radeberger Exportbierbrauerei

“What we particularly like about MILK is the excellent sense of brand & target group in combination with the category-specific requirements. The agency not only attaches great importance to being visually convincing, but also always keeps its eye on the big picture within the development process. This, combined with a professional customer focus, delivers the best results that ultimately appeal to and convince the shopper.”

Ulrike Faust Marketing Manager Lifestyle Brands Rotkäppchen-Mumm Sektkellereien GmbH

“We were looking for an agency for our startup that combines absolutely contemporary design and consulting expertise as well as experience in the F&B market. MILK convinced us right away and inspired us with great work. My recommendation for anyone involved in product design & sustainability in the food market.”

Sebastian Kroth CMO & Co-Founder FUNQ LIQUIDS, S.L.

“It is important to us that our creative agencies are not only a fit as business partners – it must also be a human fit. With the agency MILK we have found a strong team with innovative design ideas and top service.”

Alexandra Limberg Head of Marketing AFG Krombacher Gruppe

“Milk turned our relaunch into a distinctive brand image that has moved our brewery forward: Distinctive, fresh, and personable, while respecting the values we’ve held for centuries!”

Julian Menner Geschäftsführer – Glaabsbräu GmbH & Co. KG

“The Milk team has already impressed us with various projects – with creativity, expertise, a wide range of design proposals and excellent cooperation. I was particularly pleased with the strong translation of the brand essence into the designs.”

Eva-Maria Radtke Head of Consumer Marketing and Communications – K+S Minerals and Agriculture GmbH

“For over 10 years we have already put our brand in the hands of the MILK team. Our then dusty brand has evolved MILK into a loud and modern brand with a high unique selling proposition. Our team appreciates the cooperation very much and we are glad to have started the journey with MILK at that time. Here’s to the next 10 years, cheers.”

Malte Tack Inhaber & Geschäftsführer – Vulkan Vulkan Brauerei GmbH & Co KG
QUESTIONS & ANSWERS
Wie beschreibt ihr euch in drei Sätzen?

Design Studio and Innovation Lab for the love of food. As a partner of change, we are looking to the future. We support you with design, strategy and innovation.

Wie viele Mitarbeiter arbeiten bei euch?

We have 16 permanent Milkies in the creative department and 16 additional final artists in our affiliated repro agency for the technical part from master artwork to pre-press.

Liefert ihr auch druckfertige Daten?

Yes! Thanks to our directly connected litho agency, we deliver squeaky-clean data at high speed. This is where our creativity meets many years of food packaging repro.

Was macht euch besonders?

Our “sweet spot“: excellent creation meets innovative processes and a passion for food. We have received several awards for this – most recently the Best Agency Award (Gold) in the “Focussed” category. The experienced jury, consisting of CMOs from the DACH region, recognized us for our consistent specialization and unique service toolbox.

Wie lange gibt es die Agentur schon?

We are the foodies among the design studios and have specialized in accompanying food products from the idea to the POS for 15 years.

Why?

Through our work, we want to play our part in ensuring that food and drink once again enjoy a higher status in our society. In 15 years of agency life, we can proudly look back on countless projects in which we have created added value through design.

Let’s talk.

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