Our top tool combines design sprints with prototyping and street research.

Die mobile Test-Plattform

We discuss design using prototypes (product & packaging) as early as possible in the process.

Visualisierung von Prototypen

Making the future tangible with all senses is one of our central tasks.

Rezeptur-Optimierung

The optimization of products is discussed here LIVE with the target group.

Neu-Produkteinführung

Which products arouse people’s interest?

Consumer-Insights

What are the motives for the purchase decision in certain categories?

Smart Budgets

Test the best possible stimuli through early visualization and only pursue the best ideas.

Dynamic markets and short product life cycles are forcing our customers to develop products faster than before. That is why we have expanded our range to include a mobile test laboratory for food (concepts, products, packaging): the food truck is a playground for product developers and marketeers.

Our “Top Tool” is a mixture of Design Sprint, Rapid Prototyping and Street Research via Food Truck. We bring food market research back to the street! Early testing enables agile design development in targeted steps. Our human-centered design process improves project quality and gives our customers time/cost advantages in their highly competitive and dynamic environment.

Case study: Sipahh

The video documents our design sprint in combination with packaging prototyping and agile survey methodology for the client Importhaus Wilms. Due to the clearly formulated task and existing brand guidelines, the agile process could be compressed into a few days. The international team from Singapore (Unistraw/Sipahh) and Walluf (Wilms) was welcomed by us at Tatcraft for the packaging design sprint. The results were iteratively improved via our research process in two loops.

Case study: Unilever

The video documents our mobile survey for Unilever (NL/UK). We used our agile approach to test recipes and present packaging designs. The implementation ran over three days, and a total of 265 interviews were conducted and evaluated.

Case study: Fritz cultural assets

New anjola formulations with reduced sugar content were tested at various sites for Fritz Kult urgüter.

The case study on Share shows the bars before launch in the final pre-testing for final assortment optimization. For this purpose, we met in Berlin Kreuzberg and supported the startup in its launch preparation.