Our top tool combines design sprints with prototyping and street research.

The mobile test platform

Wir diskutieren Design anhand von Prototypen (Product & Packaging) so früh wie möglich im Prozess.

Research & Innovation Lab

Prototype visualization

Die Zukunft mit allen Sinnen spürbar machen ist eine zentrale Aufgabe von uns.

Recipe optimization

Die Optimierung von Produkten wird hier LIVE mit der Zielgruppe diskutiert.

New product launch

Welche Produkte wecken das Interesse der Menschen?

Consumer Insights

Was sind die Motive für die Kaufentscheidung in bestimmten Kategorien?

Smart budgets

Durch frühe Visualisierung bestmögliche Stimuli testen und nur die besten Idee weiterverfolgen.

We have been involved with food markets and the interface with design for many years. Dynamic markets and short product life cycles force our customers to develop products faster than before. We have now expanded our range to include a mobile food test laboratory : the food truck is intended to be a stage for the culinary concepts of tomorrow and a playground for product developers.

We bring agile product development to the old economy.

Our “Top Tool” is a mixture of Design Sprint, Rapid Prototyping and Street Research via Food Truck. We bring food market research back to the street! In 3 days we achieve qualitative results at central locations with samples of 150-300 interviews depending on the complexity of the questionnaires. We gather valuable insights without the atmosphere of a market research institute. Food must be perceived and evaluated with all the senses, which is why online surveys reach their natural limits here.

Early testing enables agile design development in targeted steps. Our human-centered design process improves project quality and gives our customers time/cost advantages in their highly competitive and dynamic environment.

Agile brand strategy

The shortening of product lifecycles is forcing us to make product development even more dynamic in the complex world in which we live. Our Innovation Lab is a common platform for your product development or strategic marketing. It provides a freedom to look at new methods and to think up new ideas. Here, we are in direct dialog with our target group and open up to what today’s open-minded consumer expects.

We will listen, learn and act accordingly. Packaging design tests via simple surveys are a matter of a few days and can be implemented on the basis of concepts, layouts or prototypes.

Case study: Sipahh

The video documents our design sprint in combination with packaging prototyping and agile survey methodology for the client Importhaus Wilms. Due to the clearly formulated task and existing brand guidelines, the agile process could be compressed into a few days. The international team from Singapore (Unistraw/Sipahh) and Walluf (Wilms) was welcomed by us at Tatcraft for the packaging design sprint. The results were iteratively improved via our research process in two loops.

Case study: Unilever

The video documents our mobile survey for Unilever (NL/UK). We used our agile approach to test recipes and present packaging designs. The implementation ran over three days, and a total of 265 interviews were conducted and evaluated.

Case study: Fritz cultural assets

New anjola formulations with reduced sugar content were tested at various sites for Fritz Kult urgüter.

Case study: Share

The case study on Share shows the bars before launch in the final pre-testing for final assortment optimization. For this purpose, we met in Berlin Kreuzberg and supported the startup in its launch preparation.