Tasty Rolls
A surprising twist in the savory cookie segment.
With the Saltletts Tasty Rolls, Lorenz is bringing a surprising twist to the classic savory snack segment and consistently expanding the brand in the direction of snacking-oriented moments of pleasure.
Our task: to develop a visual and strategic bracket that makes innovation visible without losing Saltletts’ strong brand identity.
The result is a packaging system that combines clarity and appetizing appeal: The iconic Saltletts DNA is retained, while eye-catching color coding and striking staging of the flavor worlds ensure maximum differentiation on the shelf. The product shape is confidently staged and emotionally charged by the respective ingredient worlds. The result is an appearance that both attracts existing fans and inspires new target groups for the brand.
