Plantz
The original mushroom patty from our Food Lab.
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Once we had developed our “impossibly sensational mushroom patty” (which you will have read about in our magazine), it was clear to us that: This product needs to see the light of day and deserves a design that enriches the new-age food sector.
Customer
MILK. Innovation Lab
Services
Product Concept, Recipe Development, Packaging Design
Additional Services
Corporate Design
Enough has been written about meat and meat substitutes. As far as we’re concerned, that’s old news. Substitute products are superfluous. Nature has already given us plenty of natural alternatives.
The original mushroom patty from our Food Lab is incomparable. It’s an original recipe – good in its own right and something everyone will enjoy: Whether you’re a meat lover or a vegetarian. This product is so unbelievably tasty, we’re excited.
That’s why it was clear to us that: This product doesn’t follow the logic of yesterday’s market. It sets new standards in terms of its appearance, too. This product has both a blank slate and plenty of character.
