The new Breakfast.

Nut nougat cream or liverwurst? Water under the bridge. From now on you don’t have to decide anymore. Sweet or savory is the classic question at breakfast. We have created a brand that combines both under one roof.


MILK. Innovation Lab


Insight, product idea, recipe development, design vision

Other services

Packaging Design, OOH Campaign

Doo-Oh focuses on new unseen ingredients in this segment, creating the breakfast duet for the future. You’ve probably read in our magazine how we brought malt into play as the base for the sweet cream. Click here for the article.

nut nougat cream 2.0

A fabulous breakfast duet: malt cream instead of nut nougat and koji cream for a savory treat. Which type are you?

Our design for this recipe development from Foodlab is minimalist, focusing on typography and warm colors (creamy purple, zesty orange).

savoury or sweet – if you can’t decide, take both.

Food industry and trade watch out! We offer this new product concept exclusively incl. Brand & Packaging Design for one-time sale or under license. We are looking forward to your inquiry to

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