More variety - less plastic!
The popular Ritter Sport Minis combine sustainable packaging design with colorful chocolate enjoyment in the new paper cone. The new look and material make all the difference – on the shelf and for the environment.
Brand Strategy, Product Design, Packaging Design
Product range adaptation, prototyping, final artwork
Ritter Sport relies fully on packaging made from renewable raw materials and materials that can be recycled as a valuable material in cycles. And to grandiose, delicious chocolate, of course.
The new packaging format saves tons of plastic every year. However, we do not skimp on the enjoyment, because the new bags are not just for the little rippers. Whether confetti for the soul from the colorful bag or special chocolates in a fine cocoa mix. From nutcrackers to crunchies, every chocolate fan will find the right bag and the perfect mix.
More variety – less plastic!
First the paper rustles, then the chocolate cracks.
The design of the paper bags is in the cool, minimalist Ritter Sport style. The large typography gives the pouches a concise, confident look and provides an extreme increase in visibility on the shelf. Loosely arranged around the logo, the small panels strikingly display the bag’s contents while providing a cheerful and playful appeal. Those who like uncomplicated, colorful chocolate variety in bite-sized portions will be encouraged to grab it quickly.