Farmer
The large range adaptation.
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The Bauer brand stands for delicious yogurt products with the best milk from the foothills of the Alps and natural ingredients with tradition, quality and origin. In collaboration with PSG, a new image was created for 8 categories in 6 packs for 100 items in the chiller cabinet.
The striking new “Bauernstolz” design now brings a breath of fresh air to the chiller cabinet. In this case, it was not our own creation that was responsible for the master artwork, but the Peter Schmidt Group.
100 SKUs, 8 categories, 6 containers
We were allowed to apply the new look to all yoghurt varieties, packaging sizes and product categories – for a strong and consistent brand presence with a high level of recognition.
When adapting the range, we place particular emphasis on a balanced design across all varieties and categories. From small currants to large pineapples, from oat flakes to chocolate balls – the new design has to work perfectly and look good with every type of fruit and ingredient.
The fruitiest farmer of all time
The colorful pots with the new illustrations of fresh fruit and ingredients give the yogurts a particularly fruity overall impression. A promise of taste that is kept under every lid. The colored stripes on the cup and lid also ensure optimum differentiation between the varieties. This means that every consumer can easily find their favorite variety on the shelf.
As delicious as ever. More beautiful than ever.
A system close to the basic design was developed to differentiate the product categories. Product ranges such as chocolate splits, muesli or pureed fruit can thus be distinguished from the standard range by a wavy contour on the edge of the lid and base of the cup and small illustrated details on the variety name.
Delicious reading
In keeping with the new design and brand communication, we wrote short texts that were placed on a note on the side of the yogurt cups. The small notes relating to the respective variety provide fruity entertainment with a wink while enjoying the creamy treat.
