Lion Wild
This bar is discovering its wild side and exposing all. New taste, stylishly packaged: sweet & salty!
Some like it rough! The new bar from Lion does what it says on the tin. A bold flavour and a bold design. A wild trip from the box to the pop-up display – born to be wild.
Client:
Nestlé
Services:
Packaging design
Additional services:
Product range adaptation, final artwork
The chocolate and snack aisle is a hard-fought battlefield. It’s a good place to find the king of chocolate bars. Nestlé’s Lion bar is a much-loved classic. But Lion is also an innovative brand. The recipe for success: soft caramel, crunchy biscuit and fine milk chocolate are often combined with other ingredients to create limited editions. New flavours, textures and designs always meet the approval of an experimental target audience.
A rough shell and a crunchy core. The design underlines the spirit of the product. It reflects the way life goes: sometimes sweet, sometimes salty and always with something new to discover.
