The Limo Relaunch
Real fruit for real lemonade enjoyment
Services
New varieties. New positioning. New packaging design. We worked closely with granini to develop the new look for the entire “Die Limo” range.
It was particularly important for us to translate the brand’s new positioning under the motto “the fruity side of life” into the packaging design in the best possible way. So that “Die Limo” convinces with a consistent brand image for the best possible perception and recognition.
The fruity side of life
That’s what granini’s lemonade stands for, and you can see it on the new labels with the big, tasty fruits. Lemons, cherries, mangoes and co. dance in the lemonade and promise fruity refreshment. In the middle, between the fruits, a color banderole including the brand logo with modern and bright colors ensures clear variety differentiation and strong shelf impact.
Whether juicy green for lime-lemon, sunny orange for orange-lemongrass or cool blue for the innovative Zero varieties, the new colors lend the brand a youthful effervescence and visibility at the POS.
More sparkling. More sociable. More exciting.
Sugar and calories? No thanks! Fruity fresh taste? Yes please! More and more shoppers are specifically looking for low-calorie alternatives, which is why the “Die Limo” family is now being expanded to include the new Zero varieties. The recipe for success? “Die Limo” Zero contains only plant-based sweetness and the authentic taste of real fruit.
