Amicelli
Your moment - now even more clearly staged.
Services
The new Amicelli packaging is based on a clear reduction in design. Complex visual elements have been consistently removed to create space for the essentials: the brand, the emotion and the product.
The visual language is calm, structured and deliberately restrained – a conscious step towards premiumization and modernization of the brand image.
Elegance through simplification
The redesign focuses on harmonious surfaces, targeted color contrasts and a minimalist composition. The new look presents the brand in a tidy, elegant and modern way. The restrained ornamentation – such as the gently curved lines and squiggles – ensure a subtle brand image without visual overload.
Less is more – redesign with focus
The muted shades – milk, hazelnut and cocoa cream – remain, but the calmer composition makes them more present and elegant. The striking packaging shape and the focused new look make Amicelli a uniquely sensual brand experience.
Do you also fancy a moment of pleasure with MILK? Let’s talk.
