Broke Brothers

The cracked snacks for a good cause.

Our Broke Brothers promote products that were discriminated against as breakages, rejects or B-goods – and are now being given a new stage. In a seemingly perfect world, we lack rough edges. That’s why we turn a flaw into a product promise: Imperfection as a USP.
Openly broken, proudly tasty!

The brand that celebrates broken goods.

The look of Broke Brothers is deliberately raw, direct and honest.
The packaging shows what’s inside – no color, no finishing, no fuss.
The product is shown as it comes out of production. The typography: loud, clear, bold. Broke Brothers deliberately breaks with the cosmetic perfection of the food industry. We show broken goods as they really are.

Attitude as a product.

At its core is a known principleWe save good food and make it affordable for everyone. How could that work? In scenario A, the industry supplies us with broken or overproduced goods, we repackage them and return them to the market at the lowest possible price. In scenario B, the manufacturer packages and distributes the products itself under the Broke Brothers brand. The proceeds finance further projects to combat food waste. This makes every purchase a statement: enjoyment without waste, quality without the pressure of perfection.

The resurrection of the imperfect

The brand positions itself at the intersection of sustainability, social impact and modern value retail. Broke Brothers is a new playing field for brands that want to broaden access to their products – a tool to make waste both economically viable and socially relevant.

Has the ice been broken?

…at MILK. we believe that good design is more than just design and creates new concepts that shape the future!

👉 Read more about our Broke Brothers concept here and let’s develop your next future product together!