Eat Happy
Discover the new variety of sauces.
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The wide range of sauces from Eat Happy are one thing in particular – they are damn tasty. With our redesign, we have done everything to ensure that this pleasure is also directly visible at the POS and that the packaging design invites you to try, enjoy and fall in love.
Eat Happy Sauces – Packaging relaunch: Dip it. Top it. Mix it.
The new look and feel is based on the young, lively and enjoyable color scheme of the Eat Happy brand. The combination of signal effect, comprehensibility and high appetite appeal works very well at the point of sale.
The result: modern, fresh and, above all, incredibly accessible. The design now tells a self-contained culinary story – one that makes you want Asian bowls, dumplings & co. with the perfect sauce as a topping.
The tasteshot – from casual to “must try!”
Delicious product images from the large “Eat Happy world of indulgence” now act as visual taste ambassadors on the label. These tasteshots are not a decoration – they are an invitation and a real promise of enjoyment. The tasty treats show occasions for use, awaken cravings and give the sauces a culinary home. This is storytelling in snack format.
Clear proportions, a tidy type concept and the courage to use large, calm surfaces make the design fresh and contemporary. This gives the range of sauces a visual “upgrade” within the Eat Happy brand world. Young, energetic and at the same time serious and focused enough for the food retail trade.
The new bottle – a perfectly dosed upgrade.
Slimmer, more ergonomic, more contemporary – the new bottle shape with dosing cap underlines the value of the new design and is particularly user-friendly. This means that the perfect amount of sauce always gets exactly where it needs to go.
The result – a redesign that makes taste visible.
Through targeted typographic modernization, a clear colour and design language and a prominently staged tasteshot, the new design makes the sauces not only easier to decode, but also easier to experience.
