Little Red Riding Hood Aperitivo
Moments of pleasure with Fruchtsecco.
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Dolce Vita for the shelf: Rotkäppchen brings a Mediterranean lifestyle to the world of fruit secco with its new Aperitivo range. Our task: a design that immediately catches the eye, conveys a sense of lightness and at the same time clearly takes the brand to the next level.
Rotkäppchen Fruchtsecco – Aperitivo.
The result is a visual system that stages moments of pleasure – fresh, colorful and with maximum shelf impact. Radiant color worlds in pink and lemon meet dynamic sunburst elements and create a stage for the aperitivo moment. Typography and layout quote Italian joie de vivre, but remain clearly anchored in the brand world.
A design that makes you want to take the first sip – and the second as well.
Illustrative drink presentations and fresh garnishes translate the taste directly into the image and invite you to clink glasses. The result is packaging that not only differentiates, but also conveys emotion and situation.
