Lorenz Naturals
Naturalness that you can feel.
Services
We have further developed the packaging design for the Naturals kettle chips from Lorenz: Naturalness and enjoyment straight to the point – interpreted in a modern way and clearly differentiated on the shelf.
An appearance that combines craftsmanship, naturalness and modern enjoyment – and visibly develops the brand.
The focus is on a high-quality, handcrafted look that visually translates the product quality. Dark backgrounds meet natural color accents that clearly encode the varieties and communicate freshness and taste at the same time.
Appetizing food staging and selected ingredient motifs immediately bring the world of taste to the fore and create trust. This is supported by clear references to natural ingredients and other relevant product information.
