Tchibo pure

B2B brand relaunch for the "pure selection" cocoa line.

We have further developed Tchibo’s “pure” cocoa line. This successful relaunch shows how a clever design rework can visibly enhance a product in the B2B market. The new packaging design impresses with a clear, intuitive scale for intensity and taste.

Relaunch for the “Pure Fine Selection” from Tchibo.

The Pure Fine Selection is a high-quality product line of the Tchibo coffee service, which is characterized by its special cocoa blends and premium taste. For Tchibo’s B2B customers, we have presented the Pure Fine Selection range in a new light. The aim: a modern, clear and high-quality look that conveys the premium claim of the cocoa products at first glance.

The packaging was not only visually sharpened, but also conveys a contemporary and professional brand image for the HORECA range. The relaunch of the range was dominated by the new vegan cocoa varieties, which are increasingly adapting to the growing demand for plant-based alternatives.

The new packaging design features a clear, intuitive scale for intensity and taste. This allows B2B customers to make their selection quickly and find the right cocoa for every situation – whether strong and intense or mild and aromatic.

The color and design system ensures immediate recognition and clear allocation within the entire range. The vegan varieties have been clearly highlighted so that B2B customers can choose the plant-based alternatives directly without having to search for a long time.

Take your B2B portfolio to the next level

This successful relaunch shows how a clever “facelift” can visibly enhance a product in the B2B market. If your packaging could also do with a contemporary update, talk to us – we develop modern, differentiating design solutions that strengthen the brand and product experience.