Vöslauer FIZZZ

Fizzzy without Dizzzy.

With FIZZZ, Vöslauer brings non-alcoholic aperitif enjoyment into the PET bottle – and we have given the products the visual appearance for this.

The task: A product that is somewhere between a soft drink and a spritz moment needs a clear positioning. It should be light, grown-up, stylish – but not staid. Summery, but not kitschy.

Our solution starts with the core of the idea: aperitif culture without alcohol. This gave rise to the packaging design for Vöslauer FIZZZ. The Viennese lead agency DMB. developed the leitmotif “Fizzzy without Dizzzy ” – an attitude that communicates lightness without emphasizing sacrifice.

Fizzzy without Dizzzy.

We have given the product an independent visual language that clearly stands out from the classic lemonade environment and yet remains anchored in the Vöslauer cosmos.

• A concise, retro-inspired typography gives the name FIZZZ character and presence.
• The subline “Mojito Style” or “Orange Bitter” clearly classifies the varieties without appearing overloaded.
• The label relies on an iconic design – reduced, quiet but still self-confident.

The color worlds are clearly sorted: Mint green for lime meets mint, bright orange for orange meets bitter. This makes taste visually legible – even from a distance.

Visual staging: self-confident, reduced, iconic.

Fresh citrus slices, ice cubes, mint and orange are “quietly” staged both graphically and photographically. The low-calorie product appears against a maximally reduced background – but as soon as the two FIZZies unfold in the glass, they impress with their complex taste. Never before has it been possible to enjoy an adult, non-alcoholic RTD aperitif in such an uncomplicated way.

The product is not simply displayed, but celebrated: served on ice, served in a glass, toasted in a convivial atmosphere. A ready-to-drink product with the self-image of a bar drink.

Brand message: Enjoyment doesn’t need alcohol. Only character.

“Alcohol-free & low in calories” is not communicated as a restriction, but as a benefit. FIZZZ thus positions itself as a grown-up, stylish alternative to the classic aperitif – uncomplicated, modern and urban. A product innovation that is contemporary and shows attitude.