Vöslauer FIZZZ
Fizzy without Dizzy.
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With FIZZZ, Vöslauer is bringing non-alcoholic aperitif enjoyment into the PET bottle – and we have given it the visual appearance for it.
The task: A product that is somewhere between a soft drink and a spritz moment needs a clear positioning. It should be light, grown-up, stylish – but not staid. Summery, but not kitschy.
Our solution starts with the core of the idea: aperitif culture without alcohol. This gave rise to the leitmotif “Fizzy without Dizzy ” – an attitude that communicates lightness without emphasizing renunciation.
Fizzy without Dizzy.
We have given the product an independent visual language that clearly stands out from the classic lemonade environment and yet remains anchored in the Vöslauer cosmos.
- A concise, retro-inspired typography gives the name FIZZZ character and presence.
- The subline “Mojito Style” or “Orange Bitter” clearly classifies the varieties without appearing overloaded.
- The label features a striking badge layout – self-confident, minimalist, iconic.
The color worlds are clearly sorted: Mint green for lime meets mint, bright orange for orange meets bitter. This makes taste visually legible – even from a distance.
Visual staging: self-confident, reduced, iconic
In the key visual, product aesthetics meet aperitif staging: fresh citrus slices, ice cubes, mint and orange are staged both graphically and photographically. The background works with subtle illustrations of fruit slices and line patterns – a homage to spritz culture and summery lightness.
The product is not simply displayed, but celebrated: served on ice, served in a glass, toasted in a convivial atmosphere. A ready-to-drink product with the self-image of a bar drink.
Brand message: Enjoyment doesn’t need alcohol. Only character.
“Alcohol-free & low in calories” is not communicated as a restriction, but as a benefit. Pure refreshment, rePET, 0.44l – functional information is integrated without dominating the design.
FIZZZ thus positions itself as a grown-up, stylish alternative to the classic aperitif – uncomplicated, modern and urban. A packaging design that shows attitude.
