Rossmann

Rebranding for Rossmann's own coffee brand.

Laudatio by Rossmann – rethought from the ground up: we redeveloped the own brand from the concept idea to the final print data. The central design element is the light-flooded taste shot on the facing: it captures a moment of pure enjoyment. This appeals to the senses at the POS even before the first sip has been drunk and conveys warmth, joy and trust – values that consumers particularly appreciate in a hectic everyday life.

Of colors that smell of taste

With over 800 flavors, coffee is one of the most complex natural products of all! We have translated this impressive variety of flavors into Laudatio’s new visual identity through a generous palette of bold, cheerful colors. The strong color coding differentiates the varieties and makes them easy for customers to find.

Emotional typography meets systematic design

From the Laudatio logo to the typeface: The new design impresses with modern,
clear and at the same time characterful fonts. Typography grids and modular information areas ensure a stringent design. This allows up to ten languages per pack. A flexible system that can be optimally applied to different packaging formats.

Variety of enjoyment: coffee pods, whole beans & co.

With our rebranding, Laudatio is perfectly positioned for the future. Visually strong, emotionally approachable and structurally precise – all design elements result in a brand bracket with a strong character and a long-distance effect at the POS. Like good coffee in a cup, the new design is convincing on the shelf: with personality, warmth and subtle nuances of taste.

Fancy a coffee? It’s a great way to talk about your project!

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