Transparency Communities, collaborations and cooperations will become more and more important in the future thanks to the new connectivity. This goes hand in hand with the demand for the best possible transparency about food, its origin and production, and the actors involved. The Corona pandemic, in particular, has fueled consumers’ need for safety by providing more[…]

Fermentation Not everything needs to be redone if it worked really well before. What was used centuries ago to preserve food has now become a hipster hobby: Fermentation. What has been hinted at over the past few years is becoming more and more of a mainstream phenomenon. The trends around fermentation go far beyond the classic[…]

Super plant hemp Alternative dietary methods are enjoying tremendous growth in popularity. The health megatrend in particular has made hemp a shooting star on the market for new products: whether it’s CBD-enriched oils, drinks or food – hemp, the plant that is otherwise more familiar from the intoxicating corner, can now be found more and more often on[…]

Healthy Hedonism With more and more food innovations and increasing pressure for suppliers in the industry, it is becoming clear that good nutrition can be both healthy and enjoyable. The partial departure from a purely functional understanding of health is in full swing and is leading to a new pleasure in eating even in the wake of[…]

Flexitarianism In Germany and in many neighboring European countries, we have reached “peak meat,” which means that meat consumption is stagnating at a level (which is still far too high from an ecological and health point of view) or is even declining slightly. One reason for this is the trend toward flexitarianism, or part-time vegetarianism. The[…]

Functional Food You are what you eat! The functional food trend makes this statement its own and promises true peak performance for the individual with appropriate nutrition. One thing is clear: foods that promise an additional health benefit (bring with them a “promise of efficacy,” so to speak) are an enormous growth market. Probiotics are just as[…]

Meet Food More and more people want to perceive food sensually. The evolution of consumers into prosumers as a result of the need for more transparency is in full swing: What am I actually eating? Where does it come from? What is it composed of? How is it processed, prepared – and above all, how does it[…]

Snackification The megatrends of individualization, connectivity and, above all, mobility and new work have led to a global society that is not only increasingly on the move virtually, but also quite physically – with elementary effects on our food culture. More mobile lifestyles require more mobile dining solutions, which is why the out-of-home market was booming[…]

Fast Good Fast Good describes the new pace of quality in out-of-home catering, as fast food has long since become a fundamental part of everyday urban eating. But nowadays people don’t just want to save time when eating, they also want to eat healthily more and more often and enjoy their food to the full. As a[…]

Circular Food In addition to the redistribution of food surpluses and leftovers, the topic of recycling or upcycling is also gaining in importance. Leftover food or by-products and side streams of food production and processing serve as raw materials for entirely new, usually higher-value products. Whether it’s misshapen fruit that Dörrwerk turns into fruit paper, old bread[…]

Zero Food Waste Food waste is one of the biggest societal challenges of the 21st century and is therefore also increasingly the starting point for new business models, with startups turning the problem into an innovation. Often sorted-out food is still perfectly edible, which is why it is becoming more and more common to redistribute this food. With[…]

Regional Food The formula “regional is the new organic” has long since arrived in the marketing departments and thus communication documents of food manufacturers and retailers. And not by chance: As a reaction to the increasing globalization and industrialization of our food, the longing of many consumers for familiarity, naturalness, authenticity & security was fed. Nutrition is[…]

Plant-Based Food Plant-based animal substitutes, especially for meat, are booming. At the latest after the brilliant stock market launch of the U.S. company Beyond Meat, we know: The future is(s) plant-based. The plant-based flagship from Germany – Veganz – also got off to a successful start on the stock market. Every week, therefore, one may observe new[…]