Our nutrition today, tomorrow and the day after tomorrow.

With our Future Food Trend Radar we want to schematize the change of nutrition in all its complexity and multi-layeredness a little bit and invite to an entertaining and inspiring “thinking future”.

This unique tool was developed together with Daniel Anthes. We would like to take this opportunity to thank Daniel for his inspiring contributions and the pleasant collaboration. Click here to go to our radar.

The focus is on FOOD, KITCHEN, MARKETING and PACKAGING and thus WHAT we eat, HOW and WHERE we prepare and cook it, HOW and WHERE we produce and transport the food necessary for it and also HOW we pack it. We have distinguished between TODAY (present and near future), TOMORROW (2030-2040) and OVERTOMORROW (2040 and beyond) in terms of the time horizon and the potential penetration of each trend into the social mainstream.

Food trends show people’s feelings about life and their longings, which are always shaped by megatrends – the blockbusters of social change. Therefore, food trends can also be read as “food culture derivatives” of megatrends, thus they are also always answers or attempts of answers to problems we are confronted with in our daily eating routine. They are designed to help people navigate the complex everyday world of choice and decision-making constraints and satisfy needs in a more sustainable, healthier, convenient or affordable way.

However, it is also clear that food trends are not static phenomena in themselves, but continue to develop, differentiate, dynamize and strengthen in conjunction with similar trends or even bring contrary trends to a complete standstill. Unlike fads and hypes, food trends have a much longer half-life, usually at least five to ten years. This makes them pressure points for strategic realignments and considerations of their own future viability for all players involved in the food industry. But if all these considerations are not based on the phenomena of change behind them, the megatrends, it will be difficult to find effective and sustainable responses to food trends for your own company.